Production and Operations Management

461. Historically, conventional channels have lacked the leadership to ______________

  1. assign channel member roles and attain efficiency
  2. attain efficiency and assign member roles
  3. set standard pricing and promotions
  4. assign member roles and manage conflict
Correct answer: (D)
assign member roles and manage conflict

462. Which of the following should be the first step in designing a marketing channel?

  1. identifying what consumers want from the channel
  2. evaluating intermediaries
  3. analyzing channel alternatives
  4. identifying channel objectives
Correct answer: (A)
identifying what consumers want from the channel

463. Channel members should be evaluated using all of the following criteria except which one?

  1. control
  2. economic factors
  3. adaptive criteria
  4. channel leadership
Correct answer: (D)
channel leadership

464. In the 1980s, Toyota and Honda outcompeted American carmakers because they relied on suppliers for approximately ______________ percent of a car'svalue

  1. 30
  2. 45
  3. 60
  4. 80
Correct answer: (D)
80

465. The collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies, is called

  1. innovative constraint
  2. second-tier competency
  3. corporate skill
  4. core competency
Correct answer: (D)
core competency

466. The procurement process in supply chain management renamed by Global Supply Chain Forum as ______________

  1. Demand management
  2. Manufacturing flow management
  3. Returns management
  4. Supplier relationship management
Correct answer: (D)
Supplier relationship management

467. ______________ is the process in supply chain that defines how a company interacts with its suppliers.

  1. customer relationship management
  2. demand management
  3. supplier relationship management
  4. manufacturing flow management
Correct answer: (C)
supplier relationship management

468. Which of the following is not a component of 4PL?

  1. Control Room (Intelligence)
  2. Resource Providers
  3. Information
  4. Recycling
Correct answer: (D)
Recycling

469. Production function of logistics is also called ______________

  1. manufacturing function
  2. operation function
  3. (c) both (a) and (b)
  4. none of the above
Correct answer: (C)
(c) both (a) and (b)

470. LIS in logistics stands for

  1. logistical inventory system
  2. logistical investment system
  3. logistical input system
  4. logistical information system
Correct answer: (D)
logistical information system
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