411. Hybrid marketing systems are also called ______________.
multichannel distribution systems
horizontal multichannel systems
administered franchises
dual distribution systems
Correct answer: (A) multichannel distribution systems
412. Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
implementing the plan for the flow of goods and services
gathering customer's ideas for new products
planning the physical flow of goods and services
controlling the physical flow of goods, services, and information
Correct answer: (B) gathering customer's ideas for new products
413. Today, a growing number of firms now outsource some or all of their logistics to ______________
414. A supply chain is made up of a series of processes that involve an input, a ______________, and an output.
shipment
supplier
customer
transformation
Correct answer: (D) transformation
415. ______________ is a set of approaches utilized to efficiently intergrate suppliers ,manufacturers,warehouses,and stores,so that merchandise is produced and distributed,at the right quantities,to the right location ,and at the right time,in order to minimize system wide costs while satisfying service level requirements.
Logistic management
Supply chain management
Operational management
Production management
Correct answer: (B) Supply chain management
416. VMI stands for ______________
Vendor Managed Inventory
Value Managed Inventory
Vendor Marketing Inventory
Value marketing inventory
Correct answer: (A) Vendor Managed Inventory
417. Effective management of the ______________ process in supply chain enables the firm to identify productivity improvement opportunities and breakthrough projects.
product development and commercialization
demand management
manufacturing flow management
returns management
Correct answer: (D) returns management
418. ______________ and physical distribution are the two major operations of logistics.
Supply Chain Management
Materials Management
Logistics Management
None
Correct answer: (B) Materials Management
419. ______________ is a part of supply chain management
Financial management
Human resource management
Marketing management
Logistic management
Correct answer: (D) Logistic management
420. The determination of transport rate and price are normally based on economic ,shipper and carrier factor, followed by alternative ______________