Production and Operations Management

201. A __________________ is an organized collection of comprehensive information about individual customers or prospects.

  1. Marketing database
  2. Customer database
  3. Customer mailing list
  4. Business database
Correct answer: (B)
Customer database

202. ISO 9000 seeks standardization in terms of

  1. Products
  2. Production procedures
  3. Suppliers' specifications
  4. Procedures to manage quality
Correct answer: (D)
Procedures to manage quality

203. An appropriate strategy to achieve timely, accurate, paperless information flow is:

  1. Efficient store assortments.
  2. Revision of organization processes supported by information systems.
  3. Efficient replacement.
  4. Integrate this activity into all supply chain planning.
  5. None of the above.
Correct answer: (B)
Revision of organization processes supported by information systems.

204. ___________________ offers the opportunity to buy direct from the supplier with reduced costs and shorter cycle.

  1. Contramediation
  2. Reintermediation
  3. Disintermediation
  4. Countermediation
Correct answer: (C)
Disintermediation

205. An organisation's supply chain can be viewed from a system's perspective that starts with the acquisition of resources which are then transformed into products or services. Simply, put the sequence is represented:

  1. Inputs - process - outputs
  2. Sourcing - input - process - outputs
  3. Process - inputs - outputs
  4. Inputs - outputs - process
Correct answer: (A)
Inputs - process - outputs

206. What does the following definition refer to: an organisation which uses communications technology to allow it to operate without clearly define physical boundaries between different functions?

  1. Cloud organisation
  2. Base-free organisation
  3. E-organisation
  4. Virtual organisation
Correct answer: (D)
Virtual organisation

207. IS can be used to reduce cycle time by:

  1. Improved data integration between elements of the supply chain.
  2. Increased efficiency of individual processes.
  3. Reduced cost through outsourcing.
  4. Reduced complexity of the supply chain.
Correct answer: (B)
Increased efficiency of individual processes.

208. An appropriate strategy to maximize efficiency of promotions is:

  1. Efficient replacement.
  2. Efficient store assortments..
  3. Revision of organization processes supported by information systems.
  4. Integrate this activity into all supply chain planning.
Correct answer: (D)
Integrate this activity into all supply chain planning.

209. Supply chain management is essentially the optimisation of material flows and associated information flows involved with an organisation's operations. To manage these flows, e-business applications are essential to bring such benefits as noted in 'Internet retailing' in 2010 which reported that the average rates of return to a high street retailer could be as high as 10%. What did the same source report as the average rate of return for UK e-commerce sites?

  1. 15%
  2. 22%
  3. 18%
  4. 12%
Correct answer: (B)
22%

210. The 'value chain' idea is a concept that has been well established for the past three decades and it refers to considering key activities that an organization can conduct to add value for the customer. It traditionally distinguished between primary activities and support activities. Why is this concept regarded as outdated with the development of e-business?

  1. There is a clear distinction between primary and support activities
  2. The support activities offer far more than just support
  3. Support activities have been subsumed under primary activities
  4. The concept still holds and does not need revision
Correct answer: (B)
The support activities offer far more than just support
Page 21 of 52