461. Historically, conventional channels have lacked the leadership to ______________
assign channel member roles and attain efficiency
attain efficiency and assign member roles
set standard pricing and promotions
assign member roles and manage conflict
Correct answer: (D) assign member roles and manage conflict
462. Which of the following should be the first step in designing a marketing channel?
identifying what consumers want from the channel
evaluating intermediaries
analyzing channel alternatives
identifying channel objectives
Correct answer: (A) identifying what consumers want from the channel
463. Channel members should be evaluated using all of the following criteria except which one?
control
economic factors
adaptive criteria
channel leadership
Correct answer: (D) channel leadership
464. In the 1980s, Toyota and Honda outcompeted American carmakers because they relied on suppliers for approximately ______________ percent of a car'svalue
30
45
60
80
Correct answer: (D) 80
465. The collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies, is called
innovative constraint
second-tier competency
corporate skill
core competency
Correct answer: (D) core competency
466. The procurement process in supply chain management renamed by Global Supply Chain Forum as ______________