371. What is the richest form of information?
Correct answer: (B)
Face-to-face
372. What is the term for a market that is defined by specific characteristics?
Correct answer: (D)
Market segment
373. What is the term for a process that enables an organisation to assess and demonstrate its social, economic, and environmental benefits and limitation?
Correct answer: (C)
Social audit
374. What is the term for a radical rethinking of the nature of the business?
Correct answer: (D)
Paradigm shift
375. What is the term for a sub-optimal but acceptable outcome of negotiations between parties?
Correct answer: (B)
Satisficing
376. What is the term for an autonomous business entity within an overall corporate enterprise which is set apart from other areas of the business?
Correct answer: (D)
Strategic business unit
377. What is the term for an organisation that adapts to changes in the environment by quickly responding to shifts in supply and demand conditions?
Correct answer: (D)
Agile organisation
378. What is the term for decisions limited by human capacity to absorb and analyse information?
Correct answer: (C)
Bounded rationality
379. What is the term for forcing people to accept change?
Correct answer: (D)
Coercion
380. What is the term for gaining consumers' express agreement to receive marketing material?
Correct answer: (B)
Permission marketing