Marketing Management

341. Yellow goods include ______________ goods.

  1. Red & white
  2. White & brown
  3. Orange & red
  4. White & orange
Correct answer: (B)
White & brown

342. Rising profits is a feature of ______________ stage of PLC.

  1. Growth
  2. Introduction
  3. Maturity
  4. Saturation
Correct answer: (A)
Growth

343. The set of all the products a firm made available to consumers buy is called.

  1. Product line
  2. Product mix
  3. Product category
  4. None of these
Correct answer: (A)
Product line

344. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Penetration Pricing
Correct answer: (D)
Penetration Pricing

345. A price reduction to buyers who pay their bills promptly is called.

  1. Trade discount
  2. Cash discount
  3. Seasonal discount
  4. Quality discount
Correct answer: (B)
Cash discount

346. The strategy of using as many out lets as possible is called

  1. Intensive distribution
  2. Cohesive distribution
  3. Wide distribution
  4. All of these
Correct answer: (A)
Intensive distribution

347. Which of the following is not a non store retailing ?

  1. Kiosk marketing
  2. retail chains
  3. Direct marketing
  4. telemarketing
Correct answer: (D)
telemarketing

348. ______________ factor is not considered as an important one while selecting channel of distribution

  1. Product
  2. Market factor
  3. Colour
  4. None of these
Correct answer: (C)
Colour

349. ______________ are generally food stores that are much smaller in size than in supermarkets.

  1. Convenient store
  2. Discount store
  3. Specialty store
  4. None of these
Correct answer: (A)
Convenient store

350. ______________ advertisement stresses on comparative features of two brands

  1. Comparative advertisement
  2. Complimentary advertisement
  3. Niche advertisement
  4. None of these
Correct answer: (A)
Comparative advertisement
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