Marketing Management
261. MILMA is an example of ______________type of shop
- Multiple shop
- Departmental store
- Super bazzar
- None of these
Correct answer: (A)
Multiple shop
262. If advertising give focus on a particular product or brand, it is known as
- Product advertisement
- market advertisement
- Institutional advertisement
- None
Correct answer: (A)
Product advertisement
263. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
- Joint advertising
- Co-operative advertising
- Sponsored advertising
- None of these
Correct answer: (B)
Co-operative advertising
264. ______________ is not a pre test to evaluate advertising effectiveness
- Portfolio test
- Consumer Jury method
- Recognition test
- None of these
Correct answer: (C)
Recognition test
265. ______________is not a dealer promotion scheme.
- Free goods
- Trade allowance
- Coupons
- All of these
Correct answer: (C)
Coupons
266. The Concept of USP was introduced by
- Rosser Reeves
- Theodre Levitt
- NH Borden
- None of them
Correct answer: (A)
Rosser Reeves
267. Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ______________
- Advertisement
- Marketing
- selling
- None of these
Correct answer: (A)
Advertisement
268. ______________- means placement of company product or products in the minds of target consumers relative to the competitive products.
- Product positioning
- Product display
- Product expression
- None of these
Correct answer: (A)
Product positioning
269. For rural marketing ______________ pricing is more suitable.
- Penetration
- skimming
- going rate
- none of these
Correct answer: (A)
Penetration
270. Moderate quality products are preferred by ______________ consumers.
- Urban
- Rural
- educated
- none of these
Correct answer: (B)
Rural