501. In product life cycle growth stage, the marketing objective is to:
create product awareness
maximize market share
defend market share and profits
reduce expenditure
Correct answer: (B) maximize market share
502. Compared to multiple brands in a single market, a single brand in a single market is inferior in terms of:
marketing impact
overall advertising costs
retail shelf space
economies of scale
Correct answer: (C) retail shelf space
503. Companies pursue survival as their major objective if they are plagued with ______________.
legal prosecution
weak competition
static consumer wants
shareholder activism
overcapacity
Correct answer: (E) overcapacity
504. The number of intermediaries are severely limited in
Exclusive distribution
Selective distribution
Intensive distribution
None of the above
Correct answer: (A) Exclusive distribution
505. A private-label brand is developed by:
Wholesalers
Retailers
Both a and b
None of the above
Correct answer: (C) Both a and b
506. Competitors in growth stage of product life cycle are:
Few
Growing number
Stable but begins declining
Declining number
Correct answer: (B) Growing number
507. When two established brands work together, on an offering to generate increased consumer appeal and attraction is called:
brand licensing.
co-branding.
brand extensions.
brand stretching.
Correct answer: (B) co-branding.
508. All of the following would be possible advantages of co-branding EXCEPT:
combined brands create broader consumer appeal.
combined brands create greater brand equity.
combined brands always offer economies of scale and reduced prices.
combined brands allow a company to expand its existing brand into other categories.
Correct answer: (C) combined brands always offer economies of scale and reduced prices.
509. At breakeven point which of the following holds true?
Total expense=Total revenue
Total expense>Total revenue
Total expense<Total revenue
All of the above
Correct answer: (A) Total expense=Total revenue
510. This is where one channel member perceives another channel member to be acting in a way that prevents the first member from achieving its distribution objectives: