Marketing Management
301. In a small market ______________ is better
- Three level channel
- Two level channel
- Direct marketing
- All of these
Correct answer: (C)
Direct marketing
302. Direct marketing is found more suitable to which of the following products?
- Agriculture products
- TV
- Shoes
- Vacuum cleaner
Correct answer: (D)
Vacuum cleaner
303. ______________ is not a vertically integrated channel
- Admininisterd
- Contractual
- Corporate
- None of these
Correct answer: (D)
None of these
304. ______________ is not included in the product factor
- Physical nature
- Technical nature
- Suitability
- None of these
Correct answer: (C)
Suitability
305. If goods directly move from producer to consumer, it is known as
- One level channel
- Zero level channel
- Two level channel
- None of these
Correct answer: (B)
Zero level channel
306. Selling includes ______________
- Advertising
- Transfer of title from the seller to the buyer
- Sales promotion
- None of these
Correct answer: (B)
Transfer of title from the seller to the buyer
307. ______________ is not a step in advertising campaign
- Market analysis
- Determining ad Objectives
- Selecting ad media
- Supply of goods
Correct answer: (D)
Supply of goods
308. ______________ is not a consumer promotion scheme
- Samples
- Advertising material
- Coupons
- Rebates
Correct answer: (B)
Advertising material
309. Dealer promotion is also known as
- Trade promotion
- Goods promotion
- Commerce promotion
- None of these
Correct answer: (A)
Trade promotion
310. The process of direct communication between the sales person and a prospect is called
- Personal selling
- Direct marketing
- Advertising
- None of these
Correct answer: (A)
Personal selling