Marketing Management

381. Which of the following is not a method of cost based pricing

  1. Cost Plus Pricing
  2. Marginal Cost Pricing
  3. Differential Pricing
  4. Target Pricing
Correct answer: (C)
Differential Pricing

382. Where sellers combine several products in the same package is known as ______________

  1. Psychological Pricing
  2. Captive Product Pricing
  3. Product Bundle Pricing
  4. Promotional Pricing
Correct answer: (D)
Promotional Pricing

383. When there is a large potential market for a product, the firm will adopt.

  1. Skimming price policy
  2. Penetration price policy
  3. Premium price policy
  4. None of these
Correct answer: (C)
Premium price policy

384. Transport system creates ______________ utility.

  1. Place utility
  2. Time utility
  3. Customer utility
  4. All of these
Correct answer: (B)
Time utility

385. ______________ is called shopping by post

  1. Self service
  2. Mail order Business
  3. Retail chain
  4. None of these
Correct answer: (B)
Mail order Business

396. The word channel is derived from the French word,

  1. Cann
  2. Chaan
  3. Canal
  4. None of these
Correct answer: (C)
Canal

387. ______________ are those who obtain title to goods with a view to selling them at profit

  1. Merchant middlemen
  2. Agent middle men
  3. Facilitators
  4. All of these
Correct answer: (A)
Merchant middlemen

388. Which company is the pioneer in the direct marketing ?

  1. Cypla
  2. Avon cosmetics
  3. Johnson & Johnson
  4. Eureka Forbs
Correct answer: (D)
Eureka Forbs

389. ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

  1. Horizontal channel
  2. Vertical channel
  3. Cross channel
  4. None of these
Correct answer: (A)
Horizontal channel

390. The retailer sells goods in ______________

  1. Huge quantity
  2. Small quantity
  3. Not sufficient
  4. None of these
Correct answer: (B)
Small quantity
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