Marketing Management

421. Products seen as having extension potential into other markets

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Correct answer: (D)
Global Products

422. Which of the following is not a limitation of branding

  1. It is expensive
  2. It reduces selling efforts
  3. It promotes unfair competition
  4. It leads to brand monopoly
Correct answer: (b)
It reduces selling efforts

423. Trading down is a method of product line modification by.

  1. Product line expansion
  2. Product line contraction
  3. Quality variation
  4. None of these
Correct answer: (c)
Quality variation

424. ______________ influence product line decisions.

  1. Customer preference.
  2. Change in demand
  3. Product sepecialisation
  4. All of these.
Correct answer: (d)
All of these.

425. Setting price on the basis of the competition for the product is known as ______________.

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Correct answer: (c)
Competition Based Pricing

426. When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Penetration Pricing
Correct answer: (c)
Psychological Pricing

427. ______________ marketing uses telecommunication devices to reach prospective customers

  1. Direct marketing
  2. Telemarketing
  3. Catalogue marketing
  4. All of these
Correct answer: (B)
Telemarketing

428. ______________ is a system of selling goods directly to customers through a network of self employed people

  1. Multilevel marketing
  2. Whole sale marketing
  3. Vertical marketing
  4. None of these
Correct answer: (A)
Multilevel marketing

429. Sorting and grading of goods is considered as the function of

  1. Wholesalers
  2. Retailers
  3. Managers
  4. None of these
Correct answer: (B)
Retailers

430. ______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

  1. Super market
  2. Multiple shops
  3. Self service store
  4. None of these
Correct answer: (B)
Multiple shops
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