Marketing Management
201. Targrt marketing essentially requires ______________.
- Market segmentation.
- Advertisement
- Direct selling.
- Using multiple media.
Correct answer: (A)
Market segmentation.
202. When there is a large potential market for a product, the firm will adopt:
- Skimming price policy.
- Penetration price policy
- Premium price policy.
- None of these.
Correct answer: (B)
Penetration price policy
203. Target pricing is also known as ______________.
- Value pricing.
- International pricing
- Geographical pricing.
- Rate of return price.
Correct answer: (D)
Rate of return price.
204. Direct marketing is sometimes called ______________.
- Self service.
- Retail stores.
- Armchair shopping.
- None of these.
Correct answer: (C)
Armchair shopping.
205. The four elements; channels of distribution ,transportation, warehousing and inventory constitute ______________.
- Promotion mix.
- Marketing mix.
- Distribution mix.
- Product mix.
Correct answer: (C)
Distribution mix.
206. Which of the following is not an element of service marketing mix?
- People.
- Packaging
- Process.
- Physical evidence.
Correct answer: (B)
Packaging
207. Which of the following is not responsible for the emergence of relationship marketing?
- Growth of service economy.
- Rapid technological advancement.
- Changing role of woman.
Correct answer: (C)
Changing role of woman.
208. A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :
- Encryption.
- Firewalls.
- Digital Certificates.
- Digital signature.
Correct answer: (D)
Digital signature.
209. Making payment through electronic media by using credit or debit cards for the products bought electronically is known as ______________.
- E-Payment.
- E-mail.
- E-marketing.
Correct answer: (A)
E-Payment.
210. The term meta marketing was first used by ______________.
- Eugene .J. Kelly.
- N.H. Borden.
- Tim Draper.
Correct answer: (A)
Eugene .J. Kelly.