Marketing Management

261. MILMA is an example of ______________type of shop

  1. Multiple shop
  2. Departmental store
  3. Super bazzar
  4. None of these
Correct answer: (A)
Multiple shop

262. If advertising give focus on a particular product or brand, it is known as

  1. Product advertisement
  2. market advertisement
  3. Institutional advertisement
  4. None
Correct answer: (A)
Product advertisement

263. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

  1. Joint advertising
  2. Co-operative advertising
  3. Sponsored advertising
  4. None of these
Correct answer: (B)
Co-operative advertising

264. ______________ is not a pre test to evaluate advertising effectiveness

  1. Portfolio test
  2. Consumer Jury method
  3. Recognition test
  4. None of these
Correct answer: (C)
Recognition test

265. ______________is not a dealer promotion scheme.

  1. Free goods
  2. Trade allowance
  3. Coupons
  4. All of these
Correct answer: (C)
Coupons

266. The Concept of USP was introduced by

  1. Rosser Reeves
  2. Theodre Levitt
  3. NH Borden
  4. None of them
Correct answer: (A)
Rosser Reeves

267. Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ______________

  1. Advertisement
  2. Marketing
  3. selling
  4. None of these
Correct answer: (A)
Advertisement

268. ______________- means placement of company product or products in the minds of target consumers relative to the competitive products.

  1. Product positioning
  2. Product display
  3. Product expression
  4. None of these
Correct answer: (A)
Product positioning

269. For rural marketing ______________ pricing is more suitable.

  1. Penetration
  2. skimming
  3. going rate
  4. none of these
Correct answer: (A)
Penetration

270. Moderate quality products are preferred by ______________ consumers.

  1. Urban
  2. Rural
  3. educated
  4. none of these
Correct answer: (B)
Rural
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