Marketing Management

301. In a small market ______________ is better

  1. Three level channel
  2. Two level channel
  3. Direct marketing
  4. All of these
Correct answer: (C)
Direct marketing

302. Direct marketing is found more suitable to which of the following products?

  1. Agriculture products
  2. TV
  3. Shoes
  4. Vacuum cleaner
Correct answer: (D)
Vacuum cleaner

303. ______________ is not a vertically integrated channel

  1. Admininisterd
  2. Contractual
  3. Corporate
  4. None of these
Correct answer: (D)
None of these

304. ______________ is not included in the product factor

  1. Physical nature
  2. Technical nature
  3. Suitability
  4. None of these
Correct answer: (C)
Suitability

305. If goods directly move from producer to consumer, it is known as

  1. One level channel
  2. Zero level channel
  3. Two level channel
  4. None of these
Correct answer: (B)
Zero level channel

306. Selling includes ______________

  1. Advertising
  2. Transfer of title from the seller to the buyer
  3. Sales promotion
  4. None of these
Correct answer: (B)
Transfer of title from the seller to the buyer

307. ______________ is not a step in advertising campaign

  1. Market analysis
  2. Determining ad Objectives
  3. Selecting ad media
  4. Supply of goods
Correct answer: (D)
Supply of goods

308. ______________ is not a consumer promotion scheme

  1. Samples
  2. Advertising material
  3. Coupons
  4. Rebates
Correct answer: (B)
Advertising material

309. Dealer promotion is also known as

  1. Trade promotion
  2. Goods promotion
  3. Commerce promotion
  4. None of these
Correct answer: (A)
Trade promotion

310. The process of direct communication between the sales person and a prospect is called

  1. Personal selling
  2. Direct marketing
  3. Advertising
  4. None of these
Correct answer: (A)
Personal selling
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