Marketing Management

231. Which of the is against marketing concepts.

  1. Social marketing.
  2. De-marketing.
  3. Niche marketing.
  4. None of these.
Correct answer: (B)
De-marketing.

232. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is:

  1. Debit card.
  2. Credit card.
  3. Smart card.
  4. None of these.
Correct answer: (B)
Credit card.

233. dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

  1. Geographic segmentation.
  2. Demographic.
  3. Psychographic.
  4. Behavioral.
Correct answer: (D)
Behavioral.

234. A smart card was first developed by Motorola in ______________.

  1. 1956.
  2. 1973.
  3. 1977.
  4. 1989.
Correct answer: (C)
1977.

235. ______________ refers to marketing strategies under conditions of scarcity and during the period of shortage.

  1. E-commerce.
  2. De-marketing.
  3. Relationship marketing.
Correct answer: (B)
De-marketing.

236. The number of customers exposed to the brand is called ______________.

  1. Brand equity.
  2. Brand licensing.
  3. Brand awareness.
Correct answer: (C)
Brand awareness.

237. The process of supplying products to all retail outlets is known as ______________.

  1. Selection distribution.
  2. Exclusive distribution
  3. Channel configuration.
  4. Intensive distribution.
Correct answer: (D)
Intensive distribution.

238. The main object of ______________ is to move forward a product, service or idea in a channel of distribution.

  1. Production.
  2. Promotion.
  3. Consumption.
  4. All of these.
Correct answer: (B)
Promotion.

239. The central theme or idea of an ad message is known as ______________.

  1. Ad themes.
  2. Ad copy.
  3. Ad messages.
  4. None of these.
Correct answer: (B)
Ad copy.

240. Marketing is a process of converting the potential customers into ______________

  1. Actual customers
  2. Prospective customers
  3. Marketers
  4. None of these
Correct answer: (A)
Actual customers
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