511. According to Young and Rubicam's brand asset valuator, a brand's ______________ measures how well the brand is regarded and respected.
512. When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand ______________.
513. At the second level of customer value hierarchy, marketers need to turn core benefit into:
514. Services cannot be stored and are to be consumed immediately when produced. This is termed as:
515. ______________ is a major driver of new product performance at business unit level which signifies that there should be clearly defined business goals with specific areas of thrust for the new product.
516. X is focusing on ______________ differentiation while Y is focusing on ______________ differentiation.
517. When a new product can be easily duplicated, ______________ is a better alternative for introducing the new product and when the product is very distinct from competitive offerings, ______________ is the better alternative.
518. Major brand marketers often spend huge amounts on advertising to create brand ______________ and to build preference and loyalty.
519. According to the Brand Asset Valuator model, brand strength consists of:
520. If Amul IceCream decides to introduce an apricot flavored Ice cream, it will be an example of: