Marketing Management

591. Major product variables that retailers must consider includes:

  1. Services Mix
  2. Product Assortment
  3. Store atmosphere
  4. All of these
Correct answer: (D)
All of these

592. Which of the following is not true regarding marketing strategy at the growth stage of the product?

  1. Enter new market segments
  2. Expand distribution network
  3. Add new model and flanker products
  4. Exit current market
Correct answer: (D)
Exit current market

593. The topmost level of the BRANDZ model is:

  1. Relevance
  2. Performance
  3. Bonding
  4. Presence
Correct answer: (C)
Bonding
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