Marketing Management

391. ______________ retailers open their shops on fixed days or dates in a specified area.

  1. Hawkers
  2. Kiosks
  3. Market traders
  4. None of these
Correct answer: (C)
None of these

392. Advocacy advertising is also called

  1. Support advertising
  2. Rapport advertising
  3. Cause advertising
  4. None of these
Correct answer: (C)
Cause advertising

393. ______________ is not a post test to evaluate advertising effectiveness

  1. Real Test
  2. Opinion research
  3. Association test
  4. Portfolio test
Correct answer: (D)
Portfolio test

394. ______________ is not a sales force promotion scheme.

  1. Bonus to sales force
  2. Slotting allowance
  3. Sales force contests
  4. None of these
Correct answer: (B)
Slotting allowance

395. Which of the following is not a sales promotion tool

  1. Discount
  2. Dealer contest
  3. Advertisement
  4. Consumer contest
Correct answer: (C)
Advertisement

396. ______________ is not a feature of advertising

  1. It helps in stimulating sales
  2. It may be oral or written
  3. It reduces sales
  4. None
Correct answer: (C)
It reduces sales

397. Many companies are now turning their attention to ______________ markets.

  1. Urban
  2. Rural
  3. world
  4. none of these
Correct answer: (B)
Rural

398. Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
Correct answer: (B)
Seasonal market

399. Goods are sold in small packets in ______________ markets.

  1. Urban
  2. Rural
  3. World
  4. none of these
Correct answer: (B)
Rural

400. ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

  1. Cost plus
  2. value
  3. power price points
  4. penetration
Correct answer: (B)
value
Page 40 of 59