Marketing Management
461. Departmental store is an example of
- Second hand goods seller
- Large scale retailer
- Multiple shop
- None of these
Correct answer: (B)
Large scale retailer
462. ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.
- Channel of distribution
- Direct marketing
- Intensive distribution
- None of these
Correct answer: (A)
Channel of distribution
463. The three major types of non store retailing are direct selling, direct marketing and ______________
- Automatic vending
- Self service store
- Retail chain
- None of these
Correct answer: (A)
Automatic vending
464. If marketing is done through information and ordering machine placed in stores, it is known as
- Kiosk marketing
- Television marketing
- Tele marketing
- All of these
Correct answer: (A)
Kiosk marketing
465. ______________ is not a commercial advertising
- Consumer ad
- Industrial ad
- Trade ad
- Shortage ad
Correct answer: (D)
Shortage ad
466. In ______________ appeals are emotional
- Consumer promotion
- Advertising
- Dealer Promotion
- All of these
Correct answer: (B)
Advertising
467. Which of the following is not a main objective of personal selling ?
- generate sales
- build awareness and appreciation for the product
- create personal contact
- none of these
Correct answer: (D)
none of these
468. White revolution refers to
- Aquaculture
- Milk
- poultry
- none of these
Correct answer: (B)
Milk
469. Which of the following is not a services?
- Hospital
- banking
- insurance
- none of these
Correct answer: (D)
none of these
470. Which of the following is not an element of Social marketing mix?
- Product
- Price
- Distribution
- People
Correct answer: (D)
People