Marketing Management
371. Which of the following is not included in the micro environment
- Suppliers
- Publics
- Economic
- Customers
Correct answer: (C)
Economic
372. "We guarantee every product we sell" appeal to ______________ motive
- Curosity
- Variety
- Quality
- Comfort
Correct answer: (C)
Quality
373. The concentration of all marketing efforts on one selected segment within the total market.
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing
Correct answer: (C)
Concentrated Marketing
374. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
- Total market approach
- Concentration approach
- Multi-segment approach
- None of these
Correct answer: (C)
Multi-segment approach
375. Anything that has the ability to satisfy a consumer need is known as ______________
- Price
- Package
- Product
- Promotion
Correct answer: (A)
Price
376. Brands owned and developed by producers are known as
- Manufacturer brands
- Individual brands
- Family brands
- Dealer
Correct answer: (A)
Manufacturer brands
377. Which is not a level of brand loyality.
- Brand preference
- Brand recognition
- Brand insistence
- Brand equity
Correct answer: (D)
Brand equity
378. ______________ goods are purchased without any planning or search effort.
- Staple
- Impluse
- Emergency
- None of these
Correct answer: (B)
Impluse
379. Setting price on the basis of the total cost per unit is known as ______________
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Correct answer: (A)
Cost Based Pricing
380. Which of the following is a method of Competition Based Pricing
- Going Rate Pricing
- Sealed Bid Pricing
- Customary Pricing
- All of these
Correct answer: (D)
All of these