Marketing Management

431. ______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

  1. Cheap-jacks
  2. Hawkers
  3. Market traders
  4. None of these
Correct answer: (A)
Cheap-jacks

432. If the product passes through a longer channel of distribution, the marketer will have to give importance to

  1. Advertising
  2. Personal selling
  3. Direct selling
  4. None of these
Correct answer: (A)
Advertising

433. When the advertisement is to create an image or reputation of the firm, it is a case of

  1. Product advertisement
  2. Institutional advertisement
  3. Reminder advertising
  4. None
Correct answer: (B)
Institutional advertisement

434. ______________ refers to duplicating the brand image of one product of promote another product of the same brand.

  1. Surrogate advertising
  2. Shortage advertising
  3. Advocacy advertising
  4. None of these
Correct answer: (A)
Surrogate advertising

435. USP stands for

  1. Universal Service Provider
  2. Upper Service position
  3. Unique Selling Proposition
  4. None Of these
Correct answer: (C)
Unique Selling Proposition

436. ______________ type of advertisement is used when the product enters into growth stage of PLC

  1. Selective advertising
  2. Reminder advertising
  3. Primary advertising
  4. None of these
Correct answer: (A)
Selective advertising

437. In marketing, MRP stands for

  1. Managing public relation
  2. Marketing public relation
  3. Monitoring public relation
  4. none of these
Correct answer: (B)
Marketing public relation

438. Markets popularly known as haats and shandies are ______________ markets.

  1. Rural
  2. Urban
  3. National
  4. none of these
Correct answer: (A)
Rural

439. Yellow revolution refers to

  1. Aquaculture
  2. milk
  3. poultry
  4. none of these
Correct answer: (C)
poultry

440. Marketing research is a part of ______________ stage of rural marketing strategy.

  1. Planning
  2. execution
  3. feedback
  4. none of these
Correct answer: (A)
Planning
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