Marketing Management

371. Which of the following is not included in the micro environment

  1. Suppliers
  2. Publics
  3. Economic
  4. Customers
Correct answer: (C)
Economic

372. "We guarantee every product we sell" appeal to ______________ motive

  1. Curosity
  2. Variety
  3. Quality
  4. Comfort
Correct answer: (C)
Quality

373. The concentration of all marketing efforts on one selected segment within the total market.

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Correct answer: (C)
Concentrated Marketing

374. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

  1. Total market approach
  2. Concentration approach
  3. Multi-segment approach
  4. None of these
Correct answer: (C)
Multi-segment approach

375. Anything that has the ability to satisfy a consumer need is known as ______________

  1. Price
  2. Package
  3. Product
  4. Promotion
Correct answer: (A)
Price

376. Brands owned and developed by producers are known as

  1. Manufacturer brands
  2. Individual brands
  3. Family brands
  4. Dealer
Correct answer: (A)
Manufacturer brands

377. Which is not a level of brand loyality.

  1. Brand preference
  2. Brand recognition
  3. Brand insistence
  4. Brand equity
Correct answer: (D)
Brand equity

378. ______________ goods are purchased without any planning or search effort.

  1. Staple
  2. Impluse
  3. Emergency
  4. None of these
Correct answer: (B)
Impluse

379. Setting price on the basis of the total cost per unit is known as ______________

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Correct answer: (A)
Cost Based Pricing

380. Which of the following is a method of Competition Based Pricing

  1. Going Rate Pricing
  2. Sealed Bid Pricing
  3. Customary Pricing
  4. All of these
Correct answer: (D)
All of these
Page 38 of 59