Marketing Management
231. Which of the is against marketing concepts.
- Social marketing.
- De-marketing.
- Niche marketing.
- None of these.
Correct answer: (B)
De-marketing.
232. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is:
- Debit card.
- Credit card.
- Smart card.
- None of these.
Correct answer: (B)
Credit card.
233. dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:
- Geographic segmentation.
- Demographic.
- Psychographic.
- Behavioral.
Correct answer: (D)
Behavioral.
234. A smart card was first developed by Motorola in ______________.
- 1956.
- 1973.
- 1977.
- 1989.
Correct answer: (C)
1977.
235. ______________ refers to marketing strategies under conditions of scarcity and during the period of shortage.
- E-commerce.
- De-marketing.
- Relationship marketing.
Correct answer: (B)
De-marketing.
236. The number of customers exposed to the brand is called ______________.
- Brand equity.
- Brand licensing.
- Brand awareness.
Correct answer: (C)
Brand awareness.
237. The process of supplying products to all retail outlets is known as ______________.
- Selection distribution.
- Exclusive distribution
- Channel configuration.
- Intensive distribution.
Correct answer: (D)
Intensive distribution.
238. The main object of ______________ is to move forward a product, service or idea in a channel of distribution.
- Production.
- Promotion.
- Consumption.
- All of these.
Correct answer: (B)
Promotion.
239. The central theme or idea of an ad message is known as ______________.
- Ad themes.
- Ad copy.
- Ad messages.
- None of these.
Correct answer: (B)
Ad copy.
240. Marketing is a process of converting the potential customers into ______________
- Actual customers
- Prospective customers
- Marketers
- None of these
Correct answer: (A)
Actual customers