Marketing Management
361. An airline working with a tour operator or a hotel group is an example of ______________ marketing
- Partnership
- viral
- guerilla
- morph
Correct answer: (A)
Partnership
362. The marketing side of E-commerce is known as ______________.
- E-marketing
- E-business
- Interactive marketing
- none of these
Correct answer: (A)
E-marketing
363. Which of the following is importance of e-marketing?
- sell
- serve
- sizzle
- all of these
Correct answer: (D)
all of these
364. The financial exchange that takes place online between buyers and sellers is known as
- E-branding
- E-marketing
- E-advertisement
- E-payment system
Correct answer: (D)
E-payment system
365. ______________ involves some one masquerading as someone else.
- Spoofing
- Unauthorized action
- Eavesdropping
- Phishing
Correct answer: (A)
Spoofing
366. ______________ can be used to minimize the risk of security breaches or viruses.
- Firewall
- Backups
- Encryption
- Digital signature
Correct answer: (A)
Firewall
367. The group of elements price, product, promotion and place constitute
- market mix
- marketing mix
- product mix
- promotion mix
Correct answer: (B)
marketing mix
368. Branding is a function of ______________
- Research
- Exchange
- Physical supply
- Facilitating
Correct answer: (D)
Facilitating
369. Market where money is lend and borrowed
- Money market
- Foreign exchange market
- Stock market
- None of these
Correct answer: (A)
Money market
370. Marketing is important to
- Economy
- Companies
- Consumers
- All of these
Correct answer: (D)
All of these