491. ______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
492. Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
493. The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
494. What channel structure is it where the product goes directly from the producer to the final customer?
495. When producers, wholesalers, and retailers act as a unified system, they comprise a:
496. Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.
497. Which of the following is not associated with brand equity?
498. This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:
499. The decline in the average cost of production with accumulated production experience is called the ______________.
500. When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________.