381. Which of the following is not a method of cost based pricing
Cost Plus Pricing
Marginal Cost Pricing
Differential Pricing
Target Pricing
Correct answer: (C) Differential Pricing
382. Where sellers combine several products in the same package is known as ______________
Psychological Pricing
Captive Product Pricing
Product Bundle Pricing
Promotional Pricing
Correct answer: (D) Promotional Pricing
383. When there is a large potential market for a product, the firm will adopt.
Skimming price policy
Penetration price policy
Premium price policy
None of these
Correct answer: (C) Premium price policy
384. Transport system creates ______________ utility.
Place utility
Time utility
Customer utility
All of these
Correct answer: (B) Time utility
385. ______________ is called shopping by post
Self service
Mail order Business
Retail chain
None of these
Correct answer: (B) Mail order Business
396. The word channel is derived from the French word,
Cann
Chaan
Canal
None of these
Correct answer: (C) Canal
387. ______________ are those who obtain title to goods with a view to selling them at profit
Merchant middlemen
Agent middle men
Facilitators
All of these
Correct answer: (A) Merchant middlemen
388. Which company is the pioneer in the direct marketing ?
Cypla
Avon cosmetics
Johnson & Johnson
Eureka Forbs
Correct answer: (D) Eureka Forbs
389. ______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit