Marketing Management

201. Targrt marketing essentially requires ______________.

  1. Market segmentation.
  2. Advertisement
  3. Direct selling.
  4. Using multiple media.
Correct answer: (A)
Market segmentation.

202. When there is a large potential market for a product, the firm will adopt:

  1. Skimming price policy.
  2. Penetration price policy
  3. Premium price policy.
  4. None of these.
Correct answer: (B)
Penetration price policy

203. Target pricing is also known as ______________.

  1. Value pricing.
  2. International pricing
  3. Geographical pricing.
  4. Rate of return price.
Correct answer: (D)
Rate of return price.

204. Direct marketing is sometimes called ______________.

  1. Self service.
  2. Retail stores.
  3. Armchair shopping.
  4. None of these.
Correct answer: (C)
Armchair shopping.

205. The four elements; channels of distribution ,transportation, warehousing and inventory constitute ______________.

  1. Promotion mix.
  2. Marketing mix.
  3. Distribution mix.
  4. Product mix.
Correct answer: (C)
Distribution mix.

206. Which of the following is not an element of service marketing mix?

  1. People.
  2. Packaging
  3. Process.
  4. Physical evidence.
Correct answer: (B)
Packaging

207. Which of the following is not responsible for the emergence of relationship marketing?

  1. Growth of service economy.
  2. Rapid technological advancement.
  3. Changing role of woman.
Correct answer: (C)
Changing role of woman.

208. A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :

  1. Encryption.
  2. Firewalls.
  3. Digital Certificates.
  4. Digital signature.
Correct answer: (D)
Digital signature.

209. Making payment through electronic media by using credit or debit cards for the products bought electronically is known as ______________.

  1. E-Payment.
  2. E-mail.
  3. E-marketing.
Correct answer: (A)
E-Payment.

210. The term meta marketing was first used by ______________.

  1. Eugene .J. Kelly.
  2. N.H. Borden.
  3. Tim Draper.
Correct answer: (A)
Eugene .J. Kelly.
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