291. The companies that have become a tried and trusted household name are
Positioned by Product Attributes and Benefits
Positioned by Brand Endorsement
Positioned by use, Occasion and Time
Positioned by Corporate Identity
Correct answer: (D) Positioned by Corporate Identity
292. Trade mark is a ______________
Name
Registered brand
Symbol
Design
Correct answer: (B) Registered brand
293. Brands add value for both customers and the firm by
Facilitating purchase
Establish loyality
Both (a) and (b)
None of these
Correct answer: (C) Both (a) and (b)
294. Air conditioners are an example of ______________ goods.
Brown
White
Red
Orange
Correct answer: (B) White
295. Revival plans to reintroduce the product in more modified form is adopted in ______________ stage of PLC.
Introduction
Maturity
Decline
Growth
Correct answer: (C) Decline
296. Pricing method based on customer value is known as ______________.
Cost Based Pricing
Demand Based Pricing
Competition Based Pricing
Value Based Pricing
Correct answer: (D) Value Based Pricing
297. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of______________
Predatory Pricing
Economy Pricing
Psychological Pricing
Captive Product Pricing
Correct answer: (C) Psychological Pricing
298. ______________ are the retailers who have no fixed place of business.
Large scale retailers
Itinerant retailers
Small scale retailers
None of these
Correct answer: (B) Itinerant retailers
299. Warehousing creates ______________ utility
Product utility
Place utility
Time utility
Customer utility
Correct answer: (A) Product utility
300. The best channel of distribution for Vacuum cleaner is