Marketing Management

541. High quality information and evaluation assistance are examples of ______________ wants and needs.

  1. Shopping
  2. Buying
  3. Service
  4. None of these
Correct answer: (A)
Shopping

542. A corporation that combines several diversified retailing lines and forms under one central ownership with some integration of distribution and management is known as ______________.

  1. Corporate chain store
  2. Voluntary chain
  3. Merchandising conglomerate
  4. Franchise organization
Correct answer: (C)
Merchandising conglomerate

543. In most supermarkets we can observe a rectangular retail layout with parallel aisles. This is an example of ______________ type of retail layout.

  1. Grid
  2. Boutique
  3. Free flow
  4. None of these
Correct answer: (A)
Grid

544. Content driven by online metrics and integration of content and communications are features of:

  1. Web 1.0
  2. Web 2.0
  3. Web 3.0
  4. Web 4.0
Correct answer: (C)
Web 3.0

545. In a hotel lobby, there are no direction symbols given as a result of which customers frequently ask the receptionist about the location of the restaurant or the washroom. The root cause of failure in this case is of type:

  1. Processes
  2. Technology
  3. People
  4. Servicescape
Correct answer: (D)
Servicescape

546. Training service employees is a part of ______________ while advertising of the service through television is an example of ______________.

  1. Internal marketing, external marketing
  2. Interactive marketing, external marketing
  3. Interactive marketing, internal marketing
  4. External marketing, interactive marketing
Correct answer: (A)
Internal marketing, external marketing

547. When a company uses a low pricing strategy to maximize sales, it is using a ______________ strategy:

  1. Price skimming
  2. Penetration pricing
  3. Prestige pricing
  4. None of these
Correct answer: (B)
Penetration pricing

548. At the fifth level, marketer gets a ______________ that has all the transformations and augmentations the offering or product might undergo in the future.

  1. Expected product
  2. Augmented product
  3. Potential product
  4. Basic product
Correct answer: (C)
Potential product

549. In the five stages of innovation adoption process, consumers are interested about the innovation and actively seek information about the innovation in the ______________ stage.

  1. Knowledge
  2. Decision
  3. Implementation
  4. Persuasion
Correct answer: (D)
Persuasion

550. Which of the following is not a desirable quality for a brand name?

  1. It should be easy to pronounce, recognize, and remember.
  2. The name should translate easily into foreign languages.
  3. It should be distinctive
  4. It should suggest something about the product’s benefits and qualities.
  5. The brand should almost always be a long word to get attention.
Correct answer: (E)
The brand should almost always be a long word to get attention.
Page 55 of 59