Marketing Management
391. ______________ retailers open their shops on fixed days or dates in a specified area.
- Hawkers
- Kiosks
- Market traders
- None of these
Correct answer: (C)
None of these
392. Advocacy advertising is also called
- Support advertising
- Rapport advertising
- Cause advertising
- None of these
Correct answer: (C)
Cause advertising
393. ______________ is not a post test to evaluate advertising effectiveness
- Real Test
- Opinion research
- Association test
- Portfolio test
Correct answer: (D)
Portfolio test
394. ______________ is not a sales force promotion scheme.
- Bonus to sales force
- Slotting allowance
- Sales force contests
- None of these
Correct answer: (B)
Slotting allowance
395. Which of the following is not a sales promotion tool
- Discount
- Dealer contest
- Advertisement
- Consumer contest
Correct answer: (C)
Advertisement
396. ______________ is not a feature of advertising
- It helps in stimulating sales
- It may be oral or written
- It reduces sales
- None
Correct answer: (C)
It reduces sales
397. Many companies are now turning their attention to ______________ markets.
- Urban
- Rural
- world
- none of these
Correct answer: (B)
Rural
398. Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________
- Regular periodic market
- Seasonal market
- Daily market
- Rural market
Correct answer: (B)
Seasonal market
399. Goods are sold in small packets in ______________ markets.
- Urban
- Rural
- World
- none of these
Correct answer: (B)
Rural
400. ______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
- Cost plus
- value
- power price points
- penetration
Correct answer: (B)
value