Marketing Management

241. ______________ concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

  1. Production
  2. Holistic
  3. Modern
  4. Selling
Correct answer: (B)
Holistic

242. The markets in which goods are bought and sold in bulk quantities.

  1. Wholesale market
  2. Retail market
  3. World market
  4. None of these
Correct answer: (A)
Wholesale market

243. Market in which supply is greater than demand.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market
Correct answer: (A)
Buyers market

244. Marketing that converts negative demand to positive demand is known as

  1. Conversional
  2. Maintenance
  3. Remarketing
  4. Developmental
Correct answer: (A)
Conversional

245. Which of the following is not an emotional motive

  1. Vanity
  2. Social acceptance
  3. Curosity
  4. Variety
Correct answer: (D)
Variety

246. The strategy where the producer or marketer does not differentiate between different type of customers

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Correct answer: (A)
Undifferentiated Marketing

247. Shiny hair in case of a shampoo is a ______________ utility

  1. Primary
  2. Evolved
  3. Generic
  4. None of these
Correct answer: (B)
Evolved

248. The act of creating an image about a product or brand in the consumers mind is known as ______________

  1. Positioning
  2. Target marketing
  3. Market segmentation
  4. Product differentiation
Correct answer: (A)
Positioning

249. Products adapted to the perceived unique characteristics of national markets

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Correct answer: (A)
Local Products

250. ______________ brands indicate only the product category

  1. Dealer
  2. Licensed
  3. Generic
  4. Individual
Correct answer: (C)
Generic
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