Marketing Management
441. Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.
- Penetration
- skimming
- going rate
- none of these
Correct answer: (A)
Penetration
442. ______________ was first used by Eugene J Kelly.
- Demarketing
- meta marketing
- mass marketing
- mega marketing
Correct answer: (B)
meta marketing
443. In Japan ______________ .marketing is known as ‘Kuchikomi'.
- Word of mouth
- viral
- guerilla
- morph
Correct answer: (A)
Word of mouth
444. Marketing to babies in the womb is ______________ marketing.
- Galimatias
- viral
- guerilla
- morph
Correct answer: (A)
Galimatias
445. Buying and selling over the internet is known as ______________
- E-marketing
- E-business
- E-commerce
- none of these
Correct answer: (C)
E-commerce
446. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________
- debit card
- credit card
- smart card
- none of these
Correct answer: (B)
credit card
447. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is
- encryption
- firewalls
- digital certificates
- digital signature
Correct answer: (D)
digital signature
448. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________
- Spoofing
- Unauthorized disclosure
- Eavesdropping
- Phishing
Correct answer: (C)
Eavesdropping
449. The concept of marketing mix was developed by
- Philip Kotler
- Stapleton
- N.H Borden
- Albert W Emery
Correct answer: (C)
N.H Borden
450. Market where there is no physical delivery of goods
- Future market
- Spot market
- Perfect market
- None of these
Correct answer: (A)
Future market