Marketing Management
431. ______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
- Cheap-jacks
- Hawkers
- Market traders
- None of these
Correct answer: (A)
Cheap-jacks
432. If the product passes through a longer channel of distribution, the marketer will have to give importance to
- Advertising
- Personal selling
- Direct selling
- None of these
Correct answer: (A)
Advertising
433. When the advertisement is to create an image or reputation of the firm, it is a case of
- Product advertisement
- Institutional advertisement
- Reminder advertising
- None
Correct answer: (B)
Institutional advertisement
434. ______________ refers to duplicating the brand image of one product of promote another product of the same brand.
- Surrogate advertising
- Shortage advertising
- Advocacy advertising
- None of these
Correct answer: (A)
Surrogate advertising
435. USP stands for
- Universal Service Provider
- Upper Service position
- Unique Selling Proposition
- None Of these
Correct answer: (C)
Unique Selling Proposition
436. ______________ type of advertisement is used when the product enters into growth stage of PLC
- Selective advertising
- Reminder advertising
- Primary advertising
- None of these
Correct answer: (A)
Selective advertising
437. In marketing, MRP stands for
- Managing public relation
- Marketing public relation
- Monitoring public relation
- none of these
Correct answer: (B)
Marketing public relation
438. Markets popularly known as haats and shandies are ______________ markets.
- Rural
- Urban
- National
- none of these
Correct answer: (A)
Rural
439. Yellow revolution refers to
- Aquaculture
- milk
- poultry
- none of these
Correct answer: (C)
poultry
440. Marketing research is a part of ______________ stage of rural marketing strategy.
- Planning
- execution
- feedback
- none of these
Correct answer: (A)
Planning