Marketing Management
221. Ending prices with 99p is called.
- Price lining.
- Prestige pricing.
- Odd-even pricing.
- Skimming.
Correct answer: (C)
Odd-even pricing.
222. Setting a price below that of the competition is called.
- Skimming.
- Competitive pricing
- Penetration pricing.
Correct answer: (C)
Penetration pricing.
223. Organization which sell their products the internet directly to consumers are called.
- B2B.
- B2C.
- Re-marketing.
- Service marketing.
Correct answer: (B)
B2C.
224. Modern marketing begins and ends with ______________.
- Business.
- Consumers.
- Economic.
- Company.
Correct answer: (B)
Consumers.
225. Who has introduced the concept of market segmentation.
- N.H. Borden.
- Rosier.
- Wendell R. Smith
Correct answer: (C)
Wendell R. Smith
226. ______________ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.
- Social.
- Patronage.
- Inherent.
- Product.
Correct answer: (C)
Inherent.
227. Generally ______________ is an indication of quality.
- Price.
- Quantity.
- Size.
- Colour.
Correct answer: (A)
Price.
228. Pricing strategies are more specific and short term than ______________.
- Objectives.
- Pricing policies.
- Price reduction.
- None of these.
Correct answer: (B)
Pricing policies.
229. Direct marketing is found more suitable to which of the following products.
- Agricultural products.
- TV.
- Shoes.
- Vacuum cleaner.
Correct answer: (D)
Vacuum cleaner.
230. The process of direct communication between the sales person and a prospect is called:
- Direct marketing.
- Personal selling.
- Advertising.
- None of these.
Correct answer: (B)
Personal selling.