Marketing Management
421. Products seen as having extension potential into other markets
- Local Products
- Multinational Products
- International Products
- Global Products
Correct answer: (D)
Global Products
422. Which of the following is not a limitation of branding
- It is expensive
- It reduces selling efforts
- It promotes unfair competition
- It leads to brand monopoly
Correct answer: (b)
It reduces selling efforts
423. Trading down is a method of product line modification by.
- Product line expansion
- Product line contraction
- Quality variation
- None of these
Correct answer: (c)
Quality variation
424. ______________ influence product line decisions.
- Customer preference.
- Change in demand
- Product sepecialisation
- All of these.
Correct answer: (d)
All of these.
425. Setting price on the basis of the competition for the product is known as ______________.
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Correct answer: (c)
Competition Based Pricing
426. When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.
- Predatory Pricing
- Economy Pricing
- Psychological Pricing
- Penetration Pricing
Correct answer: (c)
Psychological Pricing
427. ______________ marketing uses telecommunication devices to reach prospective customers
- Direct marketing
- Telemarketing
- Catalogue marketing
- All of these
Correct answer: (B)
Telemarketing
428. ______________ is a system of selling goods directly to customers through a network of self employed people
- Multilevel marketing
- Whole sale marketing
- Vertical marketing
- None of these
Correct answer: (A)
Multilevel marketing
429. Sorting and grading of goods is considered as the function of
- Wholesalers
- Retailers
- Managers
- None of these
Correct answer: (B)
Retailers
430. ______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
- Super market
- Multiple shops
- Self service store
- None of these
Correct answer: (B)
Multiple shops