Marketing Management
241. ______________ concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
- Production
- Holistic
- Modern
- Selling
Correct answer: (B)
Holistic
242. The markets in which goods are bought and sold in bulk quantities.
- Wholesale market
- Retail market
- World market
- None of these
Correct answer: (A)
Wholesale market
243. Market in which supply is greater than demand.
- Buyers market
- Sellers market
- Retail market
- Wholesale market
Correct answer: (A)
Buyers market
244. Marketing that converts negative demand to positive demand is known as
- Conversional
- Maintenance
- Remarketing
- Developmental
Correct answer: (A)
Conversional
245. Which of the following is not an emotional motive
- Vanity
- Social acceptance
- Curosity
- Variety
Correct answer: (D)
Variety
246. The strategy where the producer or marketer does not differentiate between different type of customers
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing
Correct answer: (A)
Undifferentiated Marketing
247. Shiny hair in case of a shampoo is a ______________ utility
- Primary
- Evolved
- Generic
- None of these
Correct answer: (B)
Evolved
248. The act of creating an image about a product or brand in the consumers mind is known as ______________
- Positioning
- Target marketing
- Market segmentation
- Product differentiation
Correct answer: (A)
Positioning
249. Products adapted to the perceived unique characteristics of national markets
- Local Products
- Multinational Products
- International Products
- Global Products
Correct answer: (A)
Local Products
250. ______________ brands indicate only the product category
- Dealer
- Licensed
- Generic
- Individual
Correct answer: (C)
Generic