Marketing Management

441. Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing.

  1. Penetration
  2. skimming
  3. going rate
  4. none of these
Correct answer: (A)
Penetration

442. ______________ was first used by Eugene J Kelly.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Correct answer: (B)
meta marketing

443. In Japan ______________ .marketing is known as ‘Kuchikomi'.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph
Correct answer: (A)
Word of mouth

444. Marketing to babies in the womb is ______________ marketing.

  1. Galimatias
  2. viral
  3. guerilla
  4. morph
Correct answer: (A)
Galimatias

445. Buying and selling over the internet is known as ______________

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these
Correct answer: (C)
E-commerce

446. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________

  1. debit card
  2. credit card
  3. smart card
  4. none of these
Correct answer: (B)
credit card

447. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

  1. encryption
  2. firewalls
  3. digital certificates
  4. digital signature
Correct answer: (D)
digital signature

448. The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________

  1. Spoofing
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Correct answer: (C)
Eavesdropping

449. The concept of marketing mix was developed by

  1. Philip Kotler
  2. Stapleton
  3. N.H Borden
  4. Albert W Emery
Correct answer: (C)
N.H Borden

450. Market where there is no physical delivery of goods

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these
Correct answer: (A)
Future market
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