Marketing Management
251. The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and ______________
- Inventory
- Channel
- Direct marketing
- None of these
Correct answer: (A)
Inventory
252. ______________ is not a function of wholesaler
- Warehousing
- Transporting
- Risk bearing
- None of these
Correct answer: (D)
None of these
253. Trading up is a method of product line modification by.
- Product line expansion.
- Product line contraction.
- Quality variation.
- None of these.
Correct answer: (C)
Quality variation.
254. ______________ goods are purchased on a regular basis.
- Staple.
- Impluse.
- Emergency.
- None of these.
Correct answer: (A)
Staple.
255. Setting price on the basis of the demand for the product is known as ______________
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Correct answer: (B)
Demand Based Pricing
256. Premium Pricing is a method of ______________
- Cost Based Pricing
- Demand Based Pricing
- Competition Based Pricing
- Value Based Pricing
Correct answer: (A)
Cost Based Pricing
257. Which of the following are possible pricing objectives
- To maximise profits
- To achieve a target market share
- To match the competition, rather than lead the market
- All of these
Correct answer: (D)
All of these
258. ______________are retail stores owned by a group of consumers themselves
- Super Bazar
- Shopping mall
- Consumer co-operative store
- None of these
Correct answer: (C)
Consumer co-operative store
259. Multilevel marketing is also called
- Pyramid selling
- Hybrid selling
- Horizontal selling
- None of these
Correct answer: (A)
Pyramid selling
260. ______________means moving of finished goods from one end of a producer to consumer.
- Exchange of goods
- Transfer of goods
- Physical distribution
- None of these
Correct answer: (C)
Physical distribution