Marketing Management

551. Recognition is related to ______________ of brand awareness while consumption is related to ______________ of brand awareness.

  1. Depth, Breadth
  2. Breadth, Depth
Correct answer: (A)
Depth, Breadth

552. A certain bank has a credit card which is known by the name of a famous airline. This is an example of:

  1. Co-branding
  2. Ingredient branding
  3. Sub-brand
  4. Line extension
Correct answer: (A)
Co-branding

553. If a small change in price of a product results in a large change in the demand then:

  1. The demand of the product is elastic
  2. The demand of the product is inelastic
  3. E should be equal to 1
  4. None of these
Correct answer: (A)
The demand of the product is elastic

554. The channel partner for an air conditioner manufacturing firm informs the firm regularly about new features customers are looking for in air conditioners. Here, the channel partner is performing the additional function of ______________.

  1. Negotiation
  2. Product assembly
  3. Matching
  4. Marketing Research
Correct answer: (D)
Marketing Research

555. ______________involves the activities in selling goods or services to those who buy for resale or business purposes while ______________ involves activities in selling goods or services for personal and non-business use.

  1. Retailing, wholesaling
  2. Distribution, wholesaling
  3. Retailing, Distribution
  4. Wholesaling, retailing
Correct answer: (D)
Wholesaling, retailing

556. ______________ is defined as the planning, developing and presenting product lines for identified target market with regards to pricing, assortment, styling and timing while meeting the company’s financial goals.

  1. Category management
  2. Category management
  3. Retail layout management
  4. Merchandising management
Correct answer: (D)
Merchandising management

557. Identify the service which has the highest credence quality:

  1. Tailoring
  2. Restaurant Meals
  3. Haircut
  4. Medical diagnosis
Correct answer: (D)
Medical diagnosis

558. Which of the following is the best way to reduce interpretation gap?

  1. Pretest communications to make sure message is clear
  2. Educate customers to see reality of service quality delivered
  3. Ensure service performance meets standards
  4. Ensure communication promises are realistic
Correct answer: (A)
Pretest communications to make sure message is clear

559. Marketers can apply branding on:

  1. A product
  2. A place
  3. A service
  4. All of these
Correct answer: (D)
All of these

560. A ______________ good is purchased without much planning or effort while a ______________ product is purchased on a regular basis by consumers.

  1. Staple, impulse
  2. Emergency, Staple
  3. Impulse, Staple
  4. Staple, Emergency
Correct answer: (C)
Impulse, Staple
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