Marketing Management
341. Yellow goods include ______________ goods.
- Red & white
- White & brown
- Orange & red
- White & orange
Correct answer: (B)
White & brown
342. Rising profits is a feature of ______________ stage of PLC.
- Growth
- Introduction
- Maturity
- Saturation
Correct answer: (A)
Growth
343. The set of all the products a firm made available to consumers buy is called.
- Product line
- Product mix
- Product category
- None of these
Correct answer: (A)
Product line
344. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
- Predatory Pricing
- Economy Pricing
- Psychological Pricing
- Penetration Pricing
Correct answer: (D)
Penetration Pricing
345. A price reduction to buyers who pay their bills promptly is called.
- Trade discount
- Cash discount
- Seasonal discount
- Quality discount
Correct answer: (B)
Cash discount
346. The strategy of using as many out lets as possible is called
- Intensive distribution
- Cohesive distribution
- Wide distribution
- All of these
Correct answer: (A)
Intensive distribution
347. Which of the following is not a non store retailing ?
- Kiosk marketing
- retail chains
- Direct marketing
- telemarketing
Correct answer: (D)
telemarketing
348. ______________ factor is not considered as an important one while selecting channel of distribution
- Product
- Market factor
- Colour
- None of these
Correct answer: (C)
Colour
349. ______________ are generally food stores that are much smaller in size than in supermarkets.
- Convenient store
- Discount store
- Specialty store
- None of these
Correct answer: (A)
Convenient store
350. ______________ advertisement stresses on comparative features of two brands
- Comparative advertisement
- Complimentary advertisement
- Niche advertisement
- None of these
Correct answer: (A)
Comparative advertisement