311. ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
Matter
ad medium
ad copy
none of these
Correct answer: (C) ad copy
312. A major portion of the rural population consists of ______________ income groups.
Low
high
medium
all of these
Correct answer: (A) Low
313. General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________
Regular periodic market
Seasonal market
Daily market
Rural market
Correct answer: (A) Regular periodic market
314. Permanent rural market with continuous trading activity is called ______________
Regular periodic market
Seasonal market
Daily market
Rural market
Correct answer: (C) Daily market
315. Rural consumers are ______________
Price sensitive
less price sensitive
quality conscious
none of these
Correct answer: (A) Price sensitive
316. Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.
Syndicated
selective
exclusive
intensive
Correct answer: (A) Syndicated
317. Medical treatment with ayurvedic massage is an example of
Pure tangible good
hybrid
pure service
none of these
Correct answer: (C) pure service
318. Which of the following is not an element of service marketing mix?
People
packaging
process
physical evidence
Correct answer: (A) People
319. Which of the following is against marketing concept ?
Demarketing
meta marketing
mass marketing
mega marketing
Correct answer: (A) Demarketing
320. ______________ is also called ambush marketing.