Marketing Management

321. The term ______________ Marketing was coined by Steven Jurvetson in 1997.

  1. Word of mouth
  2. viral
  3. guerilla
  4. morph
Correct answer: (B)
viral

322. ______________ is the marketing of a social message with a view to change behavior of people's habit.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these
Correct answer: (B)
Social marketing

323. Utilizing electronic medium in everyday business activities is known as

  1. E-marketing
  2. E-business
  3. E-commerce
  4. none of these
Correct answer: (B)
E-business

324. ______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

  1. E-advertising
  2. E-branding
  3. E-commerce
  4. E-marketing
Correct answer: (A)
E-advertising

325. Which of the following is not a risk in internet based transaction

  1. eavesdropping
  2. spoofing
  3. encryption
  4. unauthorized action
Correct answer: (C)
encryption

326. ______________ is not an e-payment media.

  1. Credit card
  2. Debit card
  3. Electronic cheque
  4. Wallet
Correct answer: (D)
Wallet

327. Which of the following is not a type of e-payment system.

  1. ETB
  2. EFT
  3. E-cash
  4. None of these
Correct answer: (D)
None of these

328. ______________ Is a specialized form of online identity theft.

  1. Spoofing
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Correct answer: (D)
Phishing

329. ______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

  1. Hacking
  2. Spoofing
  3. Eavesdropping
  4. Phishing
Correct answer: (A)
Hacking

330. All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________

  1. Marketing mix
  2. Marketing environment
  3. Marketing control
  4. None of these
Correct answer: (B)
Marketing environment
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