Marketing Management

361. An airline working with a tour operator or a hotel group is an example of ______________ marketing

  1. Partnership
  2. viral
  3. guerilla
  4. morph
Correct answer: (A)
Partnership

362. The marketing side of E-commerce is known as ______________.

  1. E-marketing
  2. E-business
  3. Interactive marketing
  4. none of these
Correct answer: (A)
E-marketing

363. Which of the following is importance of e-marketing?

  1. sell
  2. serve
  3. sizzle
  4. all of these
Correct answer: (D)
all of these

364. The financial exchange that takes place online between buyers and sellers is known as

  1. E-branding
  2. E-marketing
  3. E-advertisement
  4. E-payment system
Correct answer: (D)
E-payment system

365. ______________ involves some one masquerading as someone else.

  1. Spoofing
  2. Unauthorized action
  3. Eavesdropping
  4. Phishing
Correct answer: (A)
Spoofing

366. ______________ can be used to minimize the risk of security breaches or viruses.

  1. Firewall
  2. Backups
  3. Encryption
  4. Digital signature
Correct answer: (A)
Firewall

367. The group of elements price, product, promotion and place constitute

  1. market mix
  2. marketing mix
  3. product mix
  4. promotion mix
Correct answer: (B)
marketing mix

368. Branding is a function of ______________

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating
Correct answer: (D)
Facilitating

369. Market where money is lend and borrowed

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these
Correct answer: (A)
Money market

370. Marketing is important to

  1. Economy
  2. Companies
  3. Consumers
  4. All of these
Correct answer: (D)
All of these
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