Marketing Management

331. Markets which are organized and regulated by statutory measure are

  1. Regulated markets
  2. Unregulated markets
  3. World market
  4. None of these
Correct answer: (A)
Regulated markets

332. Market where shares, debentures, bonds etc of companies are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these
Correct answer: (C)
Stock market

333. Profit through Customer Satisfaction Is aimed in ______________ Concept

  1. Production
  2. Holistic
  3. Marketing
  4. Selling
Correct answer: (C)
Marketing

334. A person who purchases a product or service either for his own consumption or for others is known as ______________

  1. Buyer
  2. Customer
  3. Consumer
  4. None of these
Correct answer: (B)
Customer

335. Sub-dividing of market into homogeneous sub-sections of customers is known as

  1. Target marketing
  2. Market segmentation
  3. Product differentiation
  4. None of these
Correct answer: (B)
Market segmentation

336. Serving a small market not served by competitors is known as ______________

  1. Local marketing
  2. Niche marketing
  3. Segment marketing
  4. Individual marketing
Correct answer: (B)
Niche marketing

337. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

  1. Target marketing
  2. Market segmentation
  3. Product differentiation
  4. None of these
Correct answer: (A)
Target marketing

338. Using the names of company's powerful brands for line extentions is ______________

  1. Positioning by Product Attributes and Benefits
  2. Positioning by Brand Endorsement
  3. Positioning by use, Occasion and Time
  4. Positioning by Corporate Identity
Correct answer: (B)
Positioning by Brand Endorsement

339. Products seen as only suitable in one single market

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Correct answer: (A)
Local Products

340. The only revenue producing element in the marketing mix is.

  1. Product
  2. Price
  3. Place
  4. Promotion
Correct answer: (B)
Price
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