Marketing Management

461. Departmental store is an example of

  1. Second hand goods seller
  2. Large scale retailer
  3. Multiple shop
  4. None of these
Correct answer: (B)
Large scale retailer

462. ______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.

  1. Channel of distribution
  2. Direct marketing
  3. Intensive distribution
  4. None of these
Correct answer: (A)
Channel of distribution

463. The three major types of non store retailing are direct selling, direct marketing and ______________

  1. Automatic vending
  2. Self service store
  3. Retail chain
  4. None of these
Correct answer: (A)
Automatic vending

464. If marketing is done through information and ordering machine placed in stores, it is known as

  1. Kiosk marketing
  2. Television marketing
  3. Tele marketing
  4. All of these
Correct answer: (A)
Kiosk marketing

465. ______________ is not a commercial advertising

  1. Consumer ad
  2. Industrial ad
  3. Trade ad
  4. Shortage ad
Correct answer: (D)
Shortage ad

466. In ______________ appeals are emotional

  1. Consumer promotion
  2. Advertising
  3. Dealer Promotion
  4. All of these
Correct answer: (B)
Advertising

467. Which of the following is not a main objective of personal selling ?

  1. generate sales
  2. build awareness and appreciation for the product
  3. create personal contact
  4. none of these
Correct answer: (D)
none of these

468. White revolution refers to

  1. Aquaculture
  2. Milk
  3. poultry
  4. none of these
Correct answer: (B)
Milk

469. Which of the following is not a services?

  1. Hospital
  2. banking
  3. insurance
  4. none of these
Correct answer: (D)
none of these

470. Which of the following is not an element of Social marketing mix?

  1. Product
  2. Price
  3. Distribution
  4. People
Correct answer: (D)
People
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