Marketing Management

271. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______________ pricing

  1. Cost plus
  2. value
  3. power price points
  4. penetration
Correct answer: (C)
power price points

272. ______________ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

  1. Proactiveness
  2. Productivity
  3. professionalization
  4. none of these
Correct answer: (A)
Proactiveness

273. ______________ is concerned with finding ways to reduce the demand temporarily or permanently.

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Correct answer: (A)
Demarketing

274. Which of the following is not responsible for the emergence of relationship marketing?

  1. Growth of service economy
  2. rapid technological advancement
  3. an increase in the level of customer awareness and education
  4. changing role of woman
Correct answer: (D)
changing role of woman

275. ______________ is also known as buzz marketing.

  1. Word of mouth marketing
  2. viral marketing
  3. guerilla marketing
  4. morph marketing
Correct answer: (A)
Word of mouth marketing

276. ______________ is the marketing of products that are regarded to be safe for the environment.

  1. Green marketing
  2. Social marketing
  3. Gaimatias marketing
  4. none of these
Correct answer: (A)
Green marketing

277. A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ______________

  1. ETB
  2. EFT
  3. E-cash
  4. E-money
Correct answer: (B)
EFT

278. ______________ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

  1. Internet
  2. digital
  3. email
  4. viral
Correct answer: (B)
digital

279. Which of the following is not an e-marketing tool?

  1. mobile phone
  2. cinema
  3. i- radio
  4. i-kiosks
Correct answer: (B)
cinema

280. An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

  1. Digital signature
  2. Digital certificates
  3. Encryption
  4. Firewalls
Correct answer: (B)
Digital certificates
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