Marketing Management
211. In product development stage of product life cycle sales are ______________.
- 1.
- 0.
- .1.
- None of these.
Correct answer: (B)
0.
212. ______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
- Samples.
- Debates.
- Coupons.
- Money refund offers.
Correct answer: (C)
Coupons.
213. Marketing management covers not only the marketing of goods but also the marketing of ______________
- Products.
- Services.
- Quality.
- None of these.
Correct answer: (B)
Services.
214. Marketing helps firms to increase their profits by ______________.
- Increase in sales
- Increase in products
- increase in price.
- increase in customers.
Correct answer: (D)
increase in customers.
215. A market where goods are sold in bulk quantities to the customers is known as ______________.
- Retail market.
- Wholesale market.
- Product market.
- Service market.
Correct answer: (B)
Wholesale market.
216. ______________ drives a person towards selection of a particular shop or supplier of goods and services.
- Product.
- Patronage.
- Rational.
- Emotional.
Correct answer: (B)
Patronage.
217. The legalized revision of a brand is known as ______________.
- Standardization.
- Quality.
- Trademark.
- Product.
Correct answer: (C)
Trademark.
218. The opposite flow of goods in a distribution channel is known as ______________.
- Reverse logistics.
- Inbound logistics.
- Outbound logistics.
- Inventory logistics.
Correct answer: (A)
Reverse logistics.
219. Which is the features of direct marketing ______________.
- Open dialogue.
- One-to-one communication
- Personal relationships.
- all of the above.
Correct answer: (D)
all of the above.
220. The customer focused philosophy is known as the ______________ concept.
- Production.
- Product.
- Selling.
- Marketing.
Correct answer: (D)
Marketing.