Marketing Management
591. Major product variables that retailers must consider includes:
- Services Mix
- Product Assortment
- Store atmosphere
- All of these
Correct answer: (D)
All of these
592. Which of the following is not true regarding marketing strategy at the growth stage of the product?
- Enter new market segments
- Expand distribution network
- Add new model and flanker products
- Exit current market
Correct answer: (D)
Exit current market
593. The topmost level of the BRANDZ model is:
- Relevance
- Performance
- Bonding
- Presence
Correct answer: (C)
Bonding