401. ______________ distribution system can be used to penetrate the rural market.
Satellite
selective
exclusive
intensive
Correct answer: (A) Satellite
402. Which of the following is not a characteristic of service marketing?
Intangibility
separability
heterogeneity
perishability
Correct answer: (B) separability
403. Which of the following is known as market aggregation?
Demarketing
meta marketing
mass marketing
mega marketing
Correct answer: (C) mass marketing
404. ______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
De marketing
meta marketing
mass marketing
mega marketing
Correct answer: (D) mega marketing
405. Under ______________ marketing every customer is treated as unique.
Word of mouth
viral
guerilla
one-on-one
Correct answer: (D) one-on-one
406. A product with the ______________ is a green product.
Ecomark
Agmark
ISI Mark
none of these
Correct answer: (A) Ecomark
407. SEM means ______________
Search engine marketing
Social environment marketing
save energy marketing
none of these
Correct answer: (A) Search engine marketing
408. ______________ is a low cost communication tool that can be easily tested, refined and rolled'out.
Opt- in- e-mail
i- TV
i- radio
i-kiosks
Correct answer: (A) Opt- in- e-mail
409. ______________ is online identity theft.
Eavesdropping
Phishing
Spoofing
None of these
Correct answer: (B) Phishing
410. A digital analog of various forms of payment backed by a bank or financial institution is ______________