Marketing Management

531. Often we see new gadgets being given to potential consumers for limited use at shopping malls or fairs. This is done to enhance:

  1. Trialablity
  2. Complexity
  3. Compatibility
  4. None of these
Correct answer: (A)
Trialablity

532. Rahul has decided to buy a car. He has selected a few car models and is currently comparing the features of different models. The stage of buyer decision process Rahul is currently engaged in is:

  1. Need discovery
  2. Evaluation of alternatives
  3. Purchase Decision
  4. Post Purchase behavior
Correct answer: (B)
Evaluation of alternatives

533. Post the implementation of GST, several companies have started providing return filing services. This is an example of ______________ creating an opportunity.

  1. Economic forces
  2. Regulatory changes
  3. Social forces
  4. Technological advances
Correct answer: (B)
Regulatory changes

534. The customer category which has the highest opinion leadership and exhibits discrete and judicious adoption choices is:

  1. Innovators
  2. Early Adopters
  3. Early Majority
  4. Laggards
Correct answer: (B)
Early Adopters

535. Identify the incorrect statement:

  1. New product ideas must be screened to determine which of the ideas match with the firm’s skill and competency
  2. An organization has to decide on the marketability and developability of a new product
  3. Concept testing is a representation of benefits of a new product expressed in words or pictures
  4. Cash flow should not be given much importance for developing a new product as all firms have sufficient cash
Correct answer: (D)
Cash flow should not be given much importance for developing a new product as all firms have sufficient cash

536. In the customer based brand equity pyramid, judgements include ______________ while resonance leads to ______________.

  1. Quality, Loyalty
  2. Loyalty, Quality
  3. Quality, Quality
  4. Loyalty, Loyalty
Correct answer: (A)
Quality, Loyalty

537. ______________ is a unique set of brand associations that the brand strategists aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers.

  1. Brand equity
  2. Brand identity
  3. Brand value
  4. Brand strategy
Correct answer: (B)
Brand identity

538. Xioami, a well-known Chinese brand started its business with Mi branded mobile phone. Later they started producing Television sets with the same brand name. this is an example of:

  1. Co-branding
  2. Brand extension
  3. Ingredient branding
  4. Flanker brand
Correct answer: (B)
Brand extension

539. Which of the following statements is true about variable costs?

  1. The corporate jet expenditure is an example of a variable cost.
  2. These costs must be recovered by the price.
  3. The marketing manager's salary is an example of a variable cost.
  4. These costs are independent of sales volume
Correct answer: (B)
These costs must be recovered by the price.

540. If product quality of a firm is low and the price charged is high, the firm is said to follow a:

  1. Premium Strategy
  2. High value Strategy
  3. Cheap-value Strategy
  4. Exploitative Strategy
Correct answer: (D)
Exploitative Strategy
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