Marketing Management

311. ______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

  1. Matter
  2. ad medium
  3. ad copy
  4. none of these
Correct answer: (C)
ad copy

312. A major portion of the rural population consists of ______________ income groups.

  1. Low
  2. high
  3. medium
  4. all of these
Correct answer: (A)
Low

313. General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
Correct answer: (A)
Regular periodic market

314. Permanent rural market with continuous trading activity is called ______________

  1. Regular periodic market
  2. Seasonal market
  3. Daily market
  4. Rural market
Correct answer: (C)
Daily market

315. Rural consumers are ______________

  1. Price sensitive
  2. less price sensitive
  3. quality conscious
  4. none of these
Correct answer: (A)
Price sensitive

316. Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.

  1. Syndicated
  2. selective
  3. exclusive
  4. intensive
Correct answer: (A)
Syndicated

317. Medical treatment with ayurvedic massage is an example of

  1. Pure tangible good
  2. hybrid
  3. pure service
  4. none of these
Correct answer: (C)
pure service

318. Which of the following is not an element of service marketing mix?

  1. People
  2. packaging
  3. process
  4. physical evidence
Correct answer: (A)
People

319. Which of the following is against marketing concept ?

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Correct answer: (A)
Demarketing

320. ______________ is also called ambush marketing.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these
Correct answer: (A)
Event marketing
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