Marketing Management
331. Markets which are organized and regulated by statutory measure are
- Regulated markets
- Unregulated markets
- World market
- None of these
Correct answer: (A)
Regulated markets
332. Market where shares, debentures, bonds etc of companies are bought and sold.
- Money market
- Foreign exchange market
- Stock market
- None of these
Correct answer: (C)
Stock market
333. Profit through Customer Satisfaction Is aimed in ______________ Concept
- Production
- Holistic
- Marketing
- Selling
Correct answer: (C)
Marketing
334. A person who purchases a product or service either for his own consumption or for others is known as ______________
- Buyer
- Customer
- Consumer
- None of these
Correct answer: (B)
Customer
335. Sub-dividing of market into homogeneous sub-sections of customers is known as
- Target marketing
- Market segmentation
- Product differentiation
- None of these
Correct answer: (B)
Market segmentation
336. Serving a small market not served by competitors is known as ______________
- Local marketing
- Niche marketing
- Segment marketing
- Individual marketing
Correct answer: (B)
Niche marketing
337. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
- Target marketing
- Market segmentation
- Product differentiation
- None of these
Correct answer: (A)
Target marketing
338. Using the names of company's powerful brands for line extentions is ______________
- Positioning by Product Attributes and Benefits
- Positioning by Brand Endorsement
- Positioning by use, Occasion and Time
- Positioning by Corporate Identity
Correct answer: (B)
Positioning by Brand Endorsement
339. Products seen as only suitable in one single market
- Local Products
- Multinational Products
- International Products
- Global Products
Correct answer: (A)
Local Products
340. The only revenue producing element in the marketing mix is.
- Product
- Price
- Place
- Promotion
Correct answer: (B)
Price