Marketing Management
351. A good catchy phrase used and repeated often in an advertisement is ______________
- Idea
- Brand name
- Trade mark
- Slogans
Correct answer: (D)
Slogans
352. Which of the following is not an element of promotion mix
- Advertisement
- Branding
- Personal selling
- Sales promotion
Correct answer: (B)
Branding
353. The strategy of choosing one attribute to excel to create competitive advantage is known as
- Under positioning
- Unique selling proposition
- Over positioning
- None of these
Correct answer: (B)
Unique selling proposition
354. AIDAS stands for
- Attention, Interest, Desire, Action, Satisfaction
- Action, Interest, Decision , Attention, Service
- Attention, Interest, Attitude, Action, Satisfaction
- None of these
Correct answer: (A)
Attention, Interest, Desire, Action, Satisfaction
355. Which of the following is a major advantage of personal selling ?
- targeted message
- reach and frequency
- more sales
- none of these
Correct answer: (A)
targeted message
356. Blue revolution refers to
- Aquaculture
- milk
- poultry
- none of these
Correct answer: (A)
Aquaculture
357. Profiling the rural market is a part of ______________ stage of rural marketing strategy.
- Planning
- execution
- feedback
- none of these
Correct answer: (A)
Planning
358. Services are ______________
- Intangible
- perishable
- both a & b
- none of these
Correct answer: (A)
Intangible
359. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
- Frequency marketing
- event marketing
- viral marketing
- none of these
Correct answer: (A)
Frequency marketing
360. The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.
- Event marketing
- morph marketing
- guerilla marketing
- none of these
Correct answer: (B)
morph marketing