Marketing Management
321. The term ______________ Marketing was coined by Steven Jurvetson in 1997.
- Word of mouth
- viral
- guerilla
- morph
Correct answer: (B)
viral
322. ______________ is the marketing of a social message with a view to change behavior of people's habit.
- Green marketing
- Social marketing
- Gaimatias marketing
- none of these
Correct answer: (B)
Social marketing
323. Utilizing electronic medium in everyday business activities is known as
- E-marketing
- E-business
- E-commerce
- none of these
Correct answer: (B)
E-business
324. ______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place.
- E-advertising
- E-branding
- E-commerce
- E-marketing
Correct answer: (A)
E-advertising
325. Which of the following is not a risk in internet based transaction
- eavesdropping
- spoofing
- encryption
- unauthorized action
Correct answer: (C)
encryption
326. ______________ is not an e-payment media.
- Credit card
- Debit card
- Electronic cheque
- Wallet
Correct answer: (D)
Wallet
327. Which of the following is not a type of e-payment system.
- ETB
- EFT
- E-cash
- None of these
Correct answer: (D)
None of these
328. ______________ Is a specialized form of online identity theft.
- Spoofing
- Unauthorized disclosure
- Eavesdropping
- Phishing
Correct answer: (D)
Phishing
329. ______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.
- Hacking
- Spoofing
- Eavesdropping
- Phishing
Correct answer: (A)
Hacking
330. All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________
- Marketing mix
- Marketing environment
- Marketing control
- None of these
Correct answer: (B)
Marketing environment