Marketing Management

411. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________

  1. Unauthorized action
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Correct answer: (A)
Unauthorized action

412. ______________ is a security protocol based on digital certificates.

  1. Digital signature
  2. Secure sockets layer protocol
  3. Secure electronic transactions
  4. None of these
Correct answer: (C)
Secure electronic transactions

413. Which of the following is not included in the function of physical supply?

  1. Standardization
  2. Storage
  3. Transport
  4. Packaging
Correct answer: (A)
Standardization

414. ______________ simply refers to product planning.

  1. Merchandising
  2. Assembling
  3. R & D
  4. None o f these
Correct answer: (A)
Merchandising

415. Market in which gold and silver are sold

  1. Commodity market
  2. Produce market
  3. Bullion market
  4. None of these
Correct answer: (C)
Bullion market

416. Marketing is applicable in ______________

  1. Goods
  2. Events
  3. Property
  4. All of these
Correct answer: (D)
All of these

417. Consumers show ______________ while buying their products on regular basis

  1. Dissonance Reduction Buying Behaviour
  2. Variety Seeking Buying Behaviour
  3. Complex Buying Behaviour
  4. Habitual Buying Behaviour
Correct answer: (D)
Habitual Buying Behaviour

418. The essential criteria for effective segmentation is

  1. Homogenity
  2. Measurability
  3. Profitability
  4. All of these
Correct answer: (D)
All of these

419. Which of the following is not an element of demographic segmentation

  1. Family size
  2. Population density
  3. Income
  4. Religion
Correct answer: (C)
Religion

420. Which of the following are the elements of product positioning

  1. The Product
  2. The Company
  3. The Consumer
  4. All of these
Correct answer: (D)
All of these
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