Marketing Management

401. ______________ distribution system can be used to penetrate the rural market.

  1. Satellite
  2. selective
  3. exclusive
  4. intensive
Correct answer: (A)
Satellite

402. Which of the following is not a characteristic of service marketing?

  1. Intangibility
  2. separability
  3. heterogeneity
  4. perishability
Correct answer: (B)
separability

403. Which of the following is known as market aggregation?

  1. Demarketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Correct answer: (C)
mass marketing

404. ______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

  1. De marketing
  2. meta marketing
  3. mass marketing
  4. mega marketing
Correct answer: (D)
mega marketing

405. Under ______________ marketing every customer is treated as unique.

  1. Word of mouth
  2. viral
  3. guerilla
  4. one-on-one
Correct answer: (D)
one-on-one

406. A product with the ______________ is a green product.

  1. Ecomark
  2. Agmark
  3. ISI Mark
  4. none of these
Correct answer: (A)
Ecomark

407. SEM means ______________

  1. Search engine marketing
  2. Social environment marketing
  3. save energy marketing
  4. none of these
Correct answer: (A)
Search engine marketing

408. ______________ is a low cost communication tool that can be easily tested, refined and rolled'out.

  1. Opt- in- e-mail
  2. i- TV
  3. i- radio
  4. i-kiosks
Correct answer: (A)
Opt- in- e-mail

409. ______________ is online identity theft.

  1. Eavesdropping
  2. Phishing
  3. Spoofing
  4. None of these
Correct answer: (B)
Phishing

410. A digital analog of various forms of payment backed by a bank or financial institution is ______________

  1. ETB
  2. EFT
  3. E-cash
  4. E-money
Correct answer: (A)
ETB
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