Marketing Management
451. Market where demand for goods is greater than supply.
- Buyers market
- Sellers market
- Retail market
- Wholesale market
Correct answer: (B)
Sellers market
452. Marketing Environment is
- Largely uncontrollable
- Changing fast
- Influencing marketing decisions
- All of these
Correct answer: (D)
All of these
453. Social class is an element of ______________ factor
- Social
- Cultural
- Personal
- Economic
Correct answer: (B)
Cultural
454. Civil engineers designing flats, villas, bridges etc.are an example of.
- Undifferentiated Marketing
- Differentiated Marketing
- Concentrated Marketing
- Customised or Personalised Marketing
Correct answer: (D)
Customised or Personalised Marketing
455. Positioning by emphasising the special attributes and benefits of the product is known as ______________
- Positioning by Product Attributes and Benefits
- Positioning by Brand Endorsement
- Positioning by use, Occasion and Time
- Positioning by Corporate Identity
Correct answer: (A)
Positioning by Product Attributes and Benefits
456. Products designed to meet global segments
- Local Products
- Multinational Products
- International Products
- Global Products
Correct answer: (D)
Global Products
457. Which of the following is not a component of brand equity.
- Brand awareness
- Brand association
- Brand loyality
- Brand cohorts
Correct answer: (D)
Brand cohorts
458. American expression for fast moving consumer goods is ______________ goods.
- Brown
- White
- Red
- Orange
Correct answer: (C)
Red
459. After sales service is part of.
- Core product
- Augmented product
- Tangible product
- None of these
Correct answer: (B)
Augmented product
460. Which of the following is not a factor influensing pricing policy
- Cost
- Competitors
- Business objectives
- None of these
Correct answer: (D)
None of these