Marketing Management

451. Market where demand for goods is greater than supply.

  1. Buyers market
  2. Sellers market
  3. Retail market
  4. Wholesale market
Correct answer: (B)
Sellers market

452. Marketing Environment is

  1. Largely uncontrollable
  2. Changing fast
  3. Influencing marketing decisions
  4. All of these
Correct answer: (D)
All of these

453. Social class is an element of ______________ factor

  1. Social
  2. Cultural
  3. Personal
  4. Economic
Correct answer: (B)
Cultural

454. Civil engineers designing flats, villas, bridges etc.are an example of.

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Correct answer: (D)
Customised or Personalised Marketing

455. Positioning by emphasising the special attributes and benefits of the product is known as ______________

  1. Positioning by Product Attributes and Benefits
  2. Positioning by Brand Endorsement
  3. Positioning by use, Occasion and Time
  4. Positioning by Corporate Identity
Correct answer: (A)
Positioning by Product Attributes and Benefits

456. Products designed to meet global segments

  1. Local Products
  2. Multinational Products
  3. International Products
  4. Global Products
Correct answer: (D)
Global Products

457. Which of the following is not a component of brand equity.

  1. Brand awareness
  2. Brand association
  3. Brand loyality
  4. Brand cohorts
Correct answer: (D)
Brand cohorts

458. American expression for fast moving consumer goods is ______________ goods.

  1. Brown
  2. White
  3. Red
  4. Orange
Correct answer: (C)
Red

459. After sales service is part of.

  1. Core product
  2. Augmented product
  3. Tangible product
  4. None of these
Correct answer: (B)
Augmented product

460. Which of the following is not a factor influensing pricing policy

  1. Cost
  2. Competitors
  3. Business objectives
  4. None of these
Correct answer: (D)
None of these
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