Marketing Management
411. A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________
- Unauthorized action
- Unauthorized disclosure
- Eavesdropping
- Phishing
Correct answer: (A)
Unauthorized action
412. ______________ is a security protocol based on digital certificates.
- Digital signature
- Secure sockets layer protocol
- Secure electronic transactions
- None of these
Correct answer: (C)
Secure electronic transactions
413. Which of the following is not included in the function of physical supply?
- Standardization
- Storage
- Transport
- Packaging
Correct answer: (A)
Standardization
414. ______________ simply refers to product planning.
- Merchandising
- Assembling
- R & D
- None o f these
Correct answer: (A)
Merchandising
415. Market in which gold and silver are sold
- Commodity market
- Produce market
- Bullion market
- None of these
Correct answer: (C)
Bullion market
416. Marketing is applicable in ______________
- Goods
- Events
- Property
- All of these
Correct answer: (D)
All of these
417. Consumers show ______________ while buying their products on regular basis
- Dissonance Reduction Buying Behaviour
- Variety Seeking Buying Behaviour
- Complex Buying Behaviour
- Habitual Buying Behaviour
Correct answer: (D)
Habitual Buying Behaviour
418. The essential criteria for effective segmentation is
- Homogenity
- Measurability
- Profitability
- All of these
Correct answer: (D)
All of these
419. Which of the following is not an element of demographic segmentation
- Family size
- Population density
- Income
- Religion
Correct answer: (C)
Religion
420. Which of the following are the elements of product positioning
- The Product
- The Company
- The Consumer
- All of these
Correct answer: (D)
All of these