Marketing Management

221. Ending prices with 99p is called.

  1. Price lining.
  2. Prestige pricing.
  3. Odd-even pricing.
  4. Skimming.
Correct answer: (C)
Odd-even pricing.

222. Setting a price below that of the competition is called.

  1. Skimming.
  2. Competitive pricing
  3. Penetration pricing.
Correct answer: (C)
Penetration pricing.

223. Organization which sell their products the internet directly to consumers are called.

  1. B2B.
  2. B2C.
  3. Re-marketing.
  4. Service marketing.
Correct answer: (B)
B2C.

224. Modern marketing begins and ends with ______________.

  1. Business.
  2. Consumers.
  3. Economic.
  4. Company.
Correct answer: (B)
Consumers.

225. Who has introduced the concept of market segmentation.

  1. N.H. Borden.
  2. Rosier.
  3. Wendell R. Smith
Correct answer: (C)
Wendell R. Smith

226. ______________ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.

  1. Social.
  2. Patronage.
  3. Inherent.
  4. Product.
Correct answer: (C)
Inherent.

227. Generally ______________ is an indication of quality.

  1. Price.
  2. Quantity.
  3. Size.
  4. Colour.
Correct answer: (A)
Price.

228. Pricing strategies are more specific and short term than ______________.

  1. Objectives.
  2. Pricing policies.
  3. Price reduction.
  4. None of these.
Correct answer: (B)
Pricing policies.

229. Direct marketing is found more suitable to which of the following products.

  1. Agricultural products.
  2. TV.
  3. Shoes.
  4. Vacuum cleaner.
Correct answer: (D)
Vacuum cleaner.

230. The process of direct communication between the sales person and a prospect is called:

  1. Direct marketing.
  2. Personal selling.
  3. Advertising.
  4. None of these.
Correct answer: (B)
Personal selling.
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