Marketing Management

291. The companies that have become a tried and trusted household name are

  1. Positioned by Product Attributes and Benefits
  2. Positioned by Brand Endorsement
  3. Positioned by use, Occasion and Time
  4. Positioned by Corporate Identity
Correct answer: (D)
Positioned by Corporate Identity

292. Trade mark is a ______________

  1. Name
  2. Registered brand
  3. Symbol
  4. Design
Correct answer: (B)
Registered brand

293. Brands add value for both customers and the firm by

  1. Facilitating purchase
  2. Establish loyality
  3. Both (a) and (b)
  4. None of these
Correct answer: (C)
Both (a) and (b)

294. Air conditioners are an example of ______________ goods.

  1. Brown
  2. White
  3. Red
  4. Orange
Correct answer: (B)
White

295. Revival plans to reintroduce the product in more modified form is adopted in ______________ stage of PLC.

  1. Introduction
  2. Maturity
  3. Decline
  4. Growth
Correct answer: (C)
Decline

296. Pricing method based on customer value is known as ______________.

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Correct answer: (D)
Value Based Pricing

297. Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of______________

  1. Predatory Pricing
  2. Economy Pricing
  3. Psychological Pricing
  4. Captive Product Pricing
Correct answer: (C)
Psychological Pricing

298. ______________ are the retailers who have no fixed place of business.

  1. Large scale retailers
  2. Itinerant retailers
  3. Small scale retailers
  4. None of these
Correct answer: (B)
Itinerant retailers

299. Warehousing creates ______________ utility

  1. Product utility
  2. Place utility
  3. Time utility
  4. Customer utility
Correct answer: (A)
Product utility

300. The best channel of distribution for Vacuum cleaner is

  1. Direct marketing
  2. Mail order Business
  3. Self service
  4. None
Correct answer: (A)
Direct marketing
Page 30 of 59