Marketing Management

251. The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and ______________

  1. Inventory
  2. Channel
  3. Direct marketing
  4. None of these
Correct answer: (A)
Inventory

252. ______________ is not a function of wholesaler

  1. Warehousing
  2. Transporting
  3. Risk bearing
  4. None of these
Correct answer: (D)
None of these

253. Trading up is a method of product line modification by.

  1. Product line expansion.
  2. Product line contraction.
  3. Quality variation.
  4. None of these.
Correct answer: (C)
Quality variation.

254. ______________ goods are purchased on a regular basis.

  1. Staple.
  2. Impluse.
  3. Emergency.
  4. None of these.
Correct answer: (A)
Staple.

255. Setting price on the basis of the demand for the product is known as ______________

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Correct answer: (B)
Demand Based Pricing

256. Premium Pricing is a method of ______________

  1. Cost Based Pricing
  2. Demand Based Pricing
  3. Competition Based Pricing
  4. Value Based Pricing
Correct answer: (A)
Cost Based Pricing

257. Which of the following are possible pricing objectives

  1. To maximise profits
  2. To achieve a target market share
  3. To match the competition, rather than lead the market
  4. All of these
Correct answer: (D)
All of these

258. ______________are retail stores owned by a group of consumers themselves

  1. Super Bazar
  2. Shopping mall
  3. Consumer co-operative store
  4. None of these
Correct answer: (C)
Consumer co-operative store

259. Multilevel marketing is also called

  1. Pyramid selling
  2. Hybrid selling
  3. Horizontal selling
  4. None of these
Correct answer: (A)
Pyramid selling

260. ______________means moving of finished goods from one end of a producer to consumer.

  1. Exchange of goods
  2. Transfer of goods
  3. Physical distribution
  4. None of these
Correct answer: (C)
Physical distribution
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