561. This product characteristic explains why carpet or vacuum cleaners are not needed in countries where people like to sweep and mop the floor daily.
Relative advantage
Compatibility
Observability
Complexity
Correct answer: (B) Compatibility
562. While determining the types of need that can be satisfied by a new product, considerations of price sensitivity, distribution needs and service needs relate to:
Types of need
Timing of need
Controllable market elements
Trial risks
Correct answer: (C) Controllable market elements
563. Which step of the strategic brand management process is concerned with brand audits, brand tracking and brand equity management system?
Identify and establish brand positioning
Measure and integrate brand performance
Marketing programs for Branding plan and execution
None of these
Correct answer: (B) Measure and integrate brand performance
564. Which of the following is not true regarding the role of a brand?
Reduces buyers search cost
Reduces buyers perceived risk regarding quality and consistency
Enhances repeat purchase for the seller
Reduces price premium that is charged for the product
Correct answer: (D) Reduces price premium that is charged for the product
565. Which of the following is not true regarding target return pricing?
It requires reliable estimate of number of units sold
Profit remains unaffected if actual sale number differs from that of estimated sales
Total capital invested in production is required to use this method
This method is not suitable for totally new products
Correct answer: (B) Profit remains unaffected if actual sale number differs from that of estimated sales
566. ______________ is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.
Selective distribution
Exclusive distribution
Intensive distribution
Digital distribution
Correct answer: (B) Exclusive distribution
567. The first step in developing effective marketing communication is:
Identifying target audience
Set objectives
Design communication
Select channels
Correct answer: (A) Identifying target audience
568. Restaurant chains generally try to ensure that the taste of food remains same across the restaurants. This is an example of the restaurants trying to control:
Perishability
Inseparability
Variability
Intangibility
Correct answer: (C) Variability
569. The component of service quality which requires employees engaged in service delivery to be prompt and helpful in their work is:
Tangibles
Empathy
Responsiveness
Assurance
Correct answer: (C) Responsiveness
570. The branding strategy made famous by Intel wherein it focused on creating a brand of a particular component in a computer is also termed as: