Marketing Management

351. A good catchy phrase used and repeated often in an advertisement is ______________

  1. Idea
  2. Brand name
  3. Trade mark
  4. Slogans
Correct answer: (D)
Slogans

352. Which of the following is not an element of promotion mix

  1. Advertisement
  2. Branding
  3. Personal selling
  4. Sales promotion
Correct answer: (B)
Branding

353. The strategy of choosing one attribute to excel to create competitive advantage is known as

  1. Under positioning
  2. Unique selling proposition
  3. Over positioning
  4. None of these
Correct answer: (B)
Unique selling proposition

354. AIDAS stands for

  1. Attention, Interest, Desire, Action, Satisfaction
  2. Action, Interest, Decision , Attention, Service
  3. Attention, Interest, Attitude, Action, Satisfaction
  4. None of these
Correct answer: (A)
Attention, Interest, Desire, Action, Satisfaction

355. Which of the following is a major advantage of personal selling ?

  1. targeted message
  2. reach and frequency
  3. more sales
  4. none of these
Correct answer: (A)
targeted message

356. Blue revolution refers to

  1. Aquaculture
  2. milk
  3. poultry
  4. none of these
Correct answer: (A)
Aquaculture

357. Profiling the rural market is a part of ______________ stage of rural marketing strategy.

  1. Planning
  2. execution
  3. feedback
  4. none of these
Correct answer: (A)
Planning

358. Services are ______________

  1. Intangible
  2. perishable
  3. both a & b
  4. none of these
Correct answer: (A)
Intangible

359. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

  1. Frequency marketing
  2. event marketing
  3. viral marketing
  4. none of these
Correct answer: (A)
Frequency marketing

360. The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.

  1. Event marketing
  2. morph marketing
  3. guerilla marketing
  4. none of these
Correct answer: (B)
morph marketing
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