Marketing Management

281. When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as ______________

  1. Spoofing
  2. Unauthorized disclosure
  3. Eavesdropping
  4. Phishing
Correct answer: (B)
Unauthorized disclosure

282. ______________ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.

  1. Digital signature
  2. Digital certificates
  3. Secure electronic transactions
  4. None of these
Correct answer: (B)
Digital certificates

283. Marketing is a ______________ process

  1. Goal oriented
  2. Exchange
  3. Social
  4. All of these
Correct answer: (D)
All of these

284. Market where goods are transacted on the spot or immediately

  1. Future market
  2. Spot market
  3. Perfect market
  4. None of these
Correct answer: (B)
Spot market

285. Market where currencies of different countries are bought and sold.

  1. Money market
  2. Foreign exchange market
  3. Stock market
  4. None of these
Correct answer: (B)
Foreign exchange market

286. Risk bearing is a function of ______________

  1. Research
  2. Exchange
  3. Physical supply
  4. Facilitating
Correct answer: (D)
Facilitating

287. Behaviour exhibited while purchasing a car is an example of ______________

  1. Dissonance Reduction Buying Behaviour
  2. Variety Seeking Buying Behaviour
  3. Complex Buying Behaviour
  4. Habitual Buying Behaviour
Correct answer: (C)
Complex Buying Behaviour

288. The negative feeling which arise after purchase causing inner tension is'known as ______________

  1. Cognitive dissonance
  2. Post purchase dissonance
  3. Buyer's remorse
  4. All of these
Correct answer: (D)
All of these

289. Identifying and providing different marketing mix for each of the segments is known as ______________.

  1. Undifferentiated Marketing
  2. Differentiated Marketing
  3. Concentrated Marketing
  4. Customised or Personalised Marketing
Correct answer: (B)
Differentiated Marketing

290. Motives which are driven by learning, perception and attitude are known as ______________

  1. Emotional motives
  2. Patronage motives
  3. Psychological motives
  4. Rational motives
Correct answer: (D)
Rational motives
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