Marketing Management

211. In product development stage of product life cycle sales are ______________.

  1. 1.
  2. 0.
  3. .1.
  4. None of these.
Correct answer: (B)
0.

212. ______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.

  1. Samples.
  2. Debates.
  3. Coupons.
  4. Money refund offers.
Correct answer: (C)
Coupons.

213. Marketing management covers not only the marketing of goods but also the marketing of ______________

  1. Products.
  2. Services.
  3. Quality.
  4. None of these.
Correct answer: (B)
Services.

214. Marketing helps firms to increase their profits by ______________.

  1. Increase in sales
  2. Increase in products
  3. increase in price.
  4. increase in customers.
Correct answer: (D)
increase in customers.

215. A market where goods are sold in bulk quantities to the customers is known as ______________.

  1. Retail market.
  2. Wholesale market.
  3. Product market.
  4. Service market.
Correct answer: (B)
Wholesale market.

216. ______________ drives a person towards selection of a particular shop or supplier of goods and services.

  1. Product.
  2. Patronage.
  3. Rational.
  4. Emotional.
Correct answer: (B)
Patronage.

217. The legalized revision of a brand is known as ______________.

  1. Standardization.
  2. Quality.
  3. Trademark.
  4. Product.
Correct answer: (C)
Trademark.

218. The opposite flow of goods in a distribution channel is known as ______________.

  1. Reverse logistics.
  2. Inbound logistics.
  3. Outbound logistics.
  4. Inventory logistics.
Correct answer: (A)
Reverse logistics.

219. Which is the features of direct marketing ______________.

  1. Open dialogue.
  2. One-to-one communication
  3. Personal relationships.
  4. all of the above.
Correct answer: (D)
all of the above.

220. The customer focused philosophy is known as the ______________ concept.

  1. Production.
  2. Product.
  3. Selling.
  4. Marketing.
Correct answer: (D)
Marketing.
Page 22 of 59