Marketing Management

201. Targrt marketing essentially requires ______________.

1. Market segmentation.
2. Advertisement
3. Direct selling.
4. Using multiple media.

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202. When there is a large potential market for a product, the firm will adopt:

1. Skimming price policy.
2. Penetration price policy
3. Premium price policy.
4. None of these.

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203. Target pricing is also known as ______________.

1. Value pricing.
2. International pricing
3. Geographical pricing.
4. Rate of return price.

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204. Direct marketing is sometimes called ______________.

1. Self service.
2. Retail stores.
3. Armchair shopping.
4. None of these.

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205. The four elements; channels of distribution ,transportation, warehousing and inventory constitute ______________.

1. Promotion mix.
2. Marketing mix.
3. Distribution mix.
4. Product mix.

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206. Which of the following is not an element of service marketing mix?

1. People.
2. Packaging
3. Process.
4. Physical evidence.

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207. Which of the following is not responsible for the emergence of relationship marketing?

1. Growth of service economy.
2. Rapid technological advancement.
3. Changing role of woman.

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208. A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :

1. Encryption.
2. Firewalls.
3. Digital Certificates.
4. Digital signature.

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209. Making payment through electronic media by using credit or debit cards for the products bought electronically is known as ______________.

1. E-Payment.
2. E-mail.
3. E-marketing.

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210. The term meta marketing was first used by ______________.

1. Eugene .J. Kelly.
2. N.H. Borden.
3. Tim Draper.

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