311. How can a marketer use the age distribution of the population in a market?
the marketer can use it to identify the purchasing power of the population in each country
the marketer can use it to identify the potential number of customers in various age groups
the marketer can use it to identify behavioural patterns within each age group
the marketer can use it to identify lifestyle patterns within various age groups
Correct answer: (B) the marketer can use it to identify the potential number of customers in various age groups
312. The idea that consumers are in charge of the economic system because their preferences drive business decisions about what to produce is referred to as
consumer activism
consumer sovereignty
consumerism
consumer therapy
Correct answer: (B) consumer sovereignty
313. The taking over of a private firm by the host country government to be run it as a government unit is
expropriation
confiscation
nationalization
domestication
Correct answer: (C) nationalization
314. A entitlement establishing a firm that is jointly owned by two or more otherwise independent firms ______________.
franchising
licensing
joint venture
strategic alliances
Correct answer: (C) joint venture
315. The social guidelines and rules that prescribe appropriate behavior in particular situation is ______________.
norms
values
attitude
belief
Correct answer: (A) norms
316. Case law is the other name for ______________.
code law
common law
civil law
criminal law
Correct answer: (B) common law
317. What is the growth rate of the industrial output in the last four decades?
4.5 % per annum
5 % annum
6 % per annum
5.5 % per annum
Correct answer: (D) 5.5 % per annum
318. When was the first Five year Plan?
1950
1951
1952
1953
Correct answer: (B) 1951
319. SWOT should be ______________.
A general list of issues under each heading
Focused on key issues and as specific as possible
Completed when an analysis of the external environment has been conducted
SWOT analysis is the best strategic management framework for analysing the competitive positioning of an organization
Correct answer: (B) Focused on key issues and as specific as possible
320. An organisational field is a ______________.
Definition of the competitive structure of an industry
Set of assumptions held in common within an industry
Set of benchmarks which organisations should achieve in order to be successful
Community of organisations with a common meaning system and which interact more frequently with each other than with those outside the field
Correct answer: (D) Community of organisations with a common meaning system and which interact more frequently with each other than with those outside the field