335. Sales and fundraising messages are alike in the following ways except
both compete for business and public attention, time, and dollars.
both attempt to persuade readers to spend their time or money on the value being offered.
both generally use the AIDA sequence to deliver the message.
both are sent by nonprofit organizations persuading others to donate money or time to help others.
Correct answer: (D) both are sent by nonprofit organizations persuading others to donate money or time to help others.
336. Speeches and presentations can be classified according to their purpose: to inform, to motivate, to persuade, or to entertain. Which is the least common in the business world?
Persuasive
Informative
Entertaining
Motivational
Correct answer: (C) Entertaining
337. Taking the direct approach in a bad-news message provides the following advantages except
it makes a shorter message possible.
the audience needs less time to reach the main idea, which is the bad news.
it presents an image of firmness.
it avoids turning the issue over to an attorney.
Correct answer: (D) it avoids turning the issue over to an attorney.
338. The AIDA plan consists of four phases; the action phase includes
specific steps that the audience may take.
an explanation of how your message relates to the audience.
an attention-getting statement.
evidence to support your claim.
Correct answer: (A) specific steps that the audience may take.
339. The communication dilemma faced by Sue Lee at Suncor Energy Inc. includes each of the following except
Not overloading people with too many distractions by sending unnecessary messages.
Maintaining an open communication climate.
Reprimanding employees who break rules.
Ensuring that employees receive all the information they need to be both productive and satisfied.
Correct answer: (C) Reprimanding employees who break rules.