Brand Management

191. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT _________.

  1. spendable income
  2. savings and assets
  3. debts
  4. occupation

Correct answer: (D)
occupation

192. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

  1. Sought goods
  2. Unique goods
  3. Unsought goods
  4. Preferred goods

Correct answer: (C)
Unsought goods

193. Right branding increases _________ of the product, which should be more than that of the generic product.

  1. Consumer revolt
  2. Market share
  3. Profit
  4. Value

Correct answer: (D)
Value

194. select an appropriate definition of want .

  1. consumer needs
  2. needs backed by buying power
  3. needs directed to the product
  4. basic human requirements

Correct answer: (C)
needs directed to the product

195. Selectivity is related to _________.

  1. portrayal
  2. relevance
  3. support
  4. coverage

Correct answer: (D)
coverage

196. Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:

  1. Corporate strategy
  2. Target design
  3. Mix strategy
  4. Marketing strategy

Correct answer: (D)
Marketing strategy

197. SWOT is an acronym for:

  1. Strategy, working, opinion, tactical
  2. Strengths, weakness, opportunities, threats
  3. Strategy, Work, openness, toughness
  4. Strategy, weakness, opinions, tactics

Correct answer: (B)
Strengths, weakness, opportunities, threats

198. tele marketing is a part of _________

  1. direct marketing
  2. relationship marketing
  3. social marketing
  4. viral marketing

Correct answer: (A)
direct marketing

199. Testing before launching a product launching a product is known as ._________

  1. Acid test
  2. Concept testing
  3. mrket test
  4. test marketing

Correct answer: (D)
test marketing

200. The _________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

  1. product
  2. marketing
  3. production
  4. selling

Correct answer: (A)
product

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