Brand Management

161. Introduction of another strength of a medicine by a pharmaceutical company is an example of:

  1. Brand extension
  2. Line extension
  3. Brand diversification
  4. All of the given options

Correct answer: (B)
Line extension

162. Introduction of more brands and extensions leads to _________ with no new benefits to consumers

  1. Higher cost
  2. Greater revenue
  3. Brand proliferation
  4. Increased competition

Correct answer: (C)
Brand proliferation

163. Which one of the following is NOT considered as competitive differentiation?

  1. Product
  2. Sales
  3. Service
  4. Image

Correct answer: (B)
Sales

164. Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:

  1. Marketing implementation
  2. Marketing program
  3. Budgeting
  4. Marketing Metrics

Correct answer: (D)
Marketing Metrics

165. Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some _________ fee.

  1. Variable
  2. Monthly
  3. Quarterly
  4. Fixed

D answer: (D)
Fixed

166. Luxury products, such as Rolex watches, are also known as:

  1. Shopping product
  2. Convenience product
  3. Emergency product
  4. Specialty product

Correct answer: (A)
Shopping product

167. Mainly, chief resource of authority throughout allocation channel is

  1. company
  2. brand
  3. distributor
  4. customer

Correct answer: (B)
brand

168. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?

  1. Demographics
  2. Psychographics
  3. Behavioral
  4. Geographic

Correct answer: (A)
Demographics

169. marketers often use the term _________ to cover various groupings of customers

  1. buying power
  2. demographic segment
  3. people
  4. market

Correct answer: (D)
market

170. While developing the brand picture, first of all, you envision:

  1. Attributes
  2. Obsessions
  3. Benefits
  4. All of the given options

Correct answer: (D)
All of the given options

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