171. marketing buzz means means _________
Correct answer: (C)
Product Development
172. Marketing communication is done to achieve the objective of:
Correct answer: (C)
Both of the given options
173. marketing is a process which aims at _________
Correct answer: (C)
satisfaction of customer needs
174. Marketing managers should adapt the marketing mix to _________ and constantly monitor value changes and differences in both domestic and global markets.
Correct answer: (C)
Cultural values
175. marketing myopia related first paper published in 1960 in the _________
Correct answer: (C)
harvard business review
176. Marketing strategies are often designed to influence __________ and lead to profitable exchanges.
Correct answer: (A)
Consumer decision making
177. Measuring your brand's performance means you are:
Correct answer: (A)
Managing your brand right
178. Media are the bridges that carry messages back and forth between companies and _________.
Correct answer: (B)
customers
179. Media planners begin their work by doing media _________.
Correct answer: (A)
research
180. Media strategy is making media decisions based on
Correct answer: (A)
Understanding customers wants and needs