181. Mostly, the major source of power throughout the distribution channel is
Correct answer: (B)
The brand
182. New media is very cost-effective when compared to the traditional media and is highly _________.
Correct answer: (D)
result-oriented
183. NPD Stands for
Correct answer: (D)
new product development
184. Often, the direct consumers of a nonprofit organization are its:
Correct answer: (C)
Client public
185. One of the key tasks of marketers is _________ and to create consumer perceptions that the product is worth purchasing.
Correct answer: (C)
To differentiate their products from those of competitors
186. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being _________
Correct answer: (D)
product, price, promotion, and place
187. Online marketing of all types offers superior measurability and trackability in comparison to traditional _________.
Correct answer: (B)
tactics
188. Opportunities for growth and expansion are identified by finding:
Correct answer: (A)
Customers' beliefs about the segment
189. Packaging is called as the _________ P of marketing mix.
Correct answer: (D)
Fifth
190. Parent brand if it is associated with multiple products in brand extension is called
Correct answer: (A)
family brand