221. The power based on a channel member's superior knowledge and information about his products is called:
Correct answer: (A)
Expert power
222. The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?
Correct answer: (C)
The relative average cost to reach one thousand people
223. The process of establishing and maintaining a distinctive place in the market for anorganization or its specific product offers is known as _________
Correct answer: (D)
Positioning
224. The solution to price competition is to develop a differentiated:
Correct answer: (B)
offer, delivery, and image.
225. The strategic brand management process starts with understanding what the brand represents and how it is _________ with respect to its competitors.
Correct answer: (A)
Positioned
226. The task of any business is to deliver _________ at a profit.
Correct answer: (B)
customer value
227. The traditional view of marketing is that the firm makes something and then _________ it.markets
Correct answer: (A)
sells
228. The unique selling proposition (USP) was started in:
Correct answer: (C)
Product era
229. There are lot of customers have the knowledge of brand. They are inclined to be bound into a contract. A customer bound by a contract is known as _________.
Correct answer: (A)
Loyal customer
230. This is something that at some time in the future may destabilize and/or reduce the potential performance of the organization:
Correct answer: (A)
Threat