161. Introduction of another strength of a medicine by a pharmaceutical company is an example of:
Correct answer: (B)
Line extension
162. Introduction of more brands and extensions leads to _________ with no new benefits to consumers
Correct answer: (C)
Brand proliferation
163. Which one of the following is NOT considered as competitive differentiation?
Correct answer: (B)
Sales
164. Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:
Correct answer: (D)
Marketing Metrics
165. Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some _________ fee.
D answer: (D)
Fixed
166. Luxury products, such as Rolex watches, are also known as:
Correct answer: (A)
Shopping product
167. Mainly, chief resource of authority throughout allocation channel is
Correct answer: (B)
brand
168. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?
Correct answer: (A)
Demographics
169. marketers often use the term _________ to cover various groupings of customers
Correct answer: (D)
market
170. While developing the brand picture, first of all, you envision:
Correct answer: (D)
All of the given options