Brand Management

251. Which of the following is one of the marketer's major positioning tools, which has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.

  1. Social marketing
  2. Product quality
  3. Specialty marketing
  4. Position marketing

Correct answer: (B)
Product quality

252. Which of the following is the indicator of brand strength?

  1. Brand reputation
  2. Patents and rights
  3. Perceived brand values
  4. Growth rate

Correct answer: (D)
Growth rate

253. Which one of the following form of asset the brand has _________

  1. Tangible assets
  2. Intangible assets
  3. Current assets
  4. Fixed assets

Correct answer: (B)
Intangible assets

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