151. If two different brands are distributed by one company, it is considered under:
Correct answer: (B)
Co-branding
152. In a _________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
Correct answer: (A)
Marketing
153. In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as:
Correct answer: (B)
Strategic business unit
154. In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.
Correct answer: (B)
Retailer
155. In marketing theory, every contribution from the supply chain adds _________ to the product
Correct answer: (A)
value
156. With the effort of team of professionals in a company, produce end product which is related to the _________.
Correct answer: (A)
Brand creation
157. In relationship marketing firms focus on _________ relationships with _________.
Correct answer: (B)
long-term; customers and suppliers
158. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
Correct answer: (C)
Conversion strategies
159. Inside sales is known as
Correct answer: (C)
tele-marketing
160. Interactive media can be best described as
Correct answer: (D)
Media that allow two-way messages between company and consumer