211. The customer mindset affects how _________ react in the market place in six main ways.
Correct answer: (C)
Brand values
212. The difference between company's present financial position and the financial objectives is known as:
Correct answer: (A)
Contribution gap
213. The drivers of change include all of the following except:
Correct answer: (C)
Market analysis
214. The elasticity of sales to sales promotion is _________ that of advertising
Correct answer: (D)
Inversely proportional to
215. The elasticity of sales to sales promotion is _________ that of advertising.
Correct answer: (C)
Greater than
216. The functional risk of brand is related to _________.
Correct answer: (B)
Performance
217. The key customer markets consists of _________
Correct answer: (D)
All of the above
218. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
Correct answer: (D)
Attitude
219. The most basic level of a product is called the:
Correct answer: (A)
core product.
220. The most important factor in brand management is to ensure that your _________ must be matching with consumers' perceptions.
Correct answer: (B)
Brand's persona