251. Which of the following is one of the marketer's major positioning tools, which has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.
Correct answer: (B)
Product quality
252. Which of the following is the indicator of brand strength?
Correct answer: (D)
Growth rate
253. Which one of the following form of asset the brand has _________
Correct answer: (B)
Intangible assets