Brand Management

171. marketing buzz means means _________

  1. De marketing
  2. Pricing
  3. Product Development
  4. Promotion

Correct answer: (C)
Product Development

172. Marketing communication is done to achieve the objective of:

  1. Building awareness
  2. Stimulate action
  3. Both of the given options
  4. None of the given options

Correct answer: (C)
Both of the given options

173. marketing is a process which aims at _________

  1. production
  2. profit making
  3. satisfaction of customer needs
  4. selling products

Correct answer: (C)
satisfaction of customer needs

174. Marketing managers should adapt the marketing mix to _________ and constantly monitor value changes and differences in both domestic and global markets.

  1. Sales strategies
  2. Marketing concepts
  3. Cultural values
  4. Brand images

Correct answer: (C)
Cultural values

175. marketing myopia related first paper published in 1960 in the _________

  1. international business review
  2. forbes magazine
  3. harvard business review
  4. oxford university press

Correct answer: (C)
harvard business review

176. Marketing strategies are often designed to influence __________ and lead to profitable exchanges.

  1. Consumer decision making
  2. Sales strategies
  3. Advertising strategies
  4. Export strategies

Correct answer: (A)
Consumer decision making

177. Measuring your brand's performance means you are:

  1. Managing your brand right
  2. Measuring your strategies
  3. Maintaining your brand position
  4. Maintaining your brand picture

Correct answer: (A)
Managing your brand right

178. Media are the bridges that carry messages back and forth between companies and _________.

  1. consumers
  2. customers
  3. prospects
  4. influencers.

Correct answer: (B)
customers

179. Media planners begin their work by doing media _________.

  1. research
  2. message
  3. buying
  4. selling

Correct answer: (A)
research

180. Media strategy is making media decisions based on

  1. Understanding customers wants and needs
  2. The clients wishes
  3. Whims of the market
  4. Brand awareness

Correct answer: (A)
Understanding customers wants and needs

Page 18 of 26