131. Creating and securing a brand name in the physical world requires extensive marketing. _________.
Correct answer: (A)
Research
132. Critical success factors for a firm include:
Correct answer: (B)
Low-cost production efficiency
133. Customers'_________ have become the order of the day.
Correct answer: (A)
endorsement
134. Cyber consumers are not _________.
Correct answer: (C)
homogeneous
135. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of
Correct answer: (B)
Direct marketing
136. Demographics in media planning deal with
Correct answer: (A)
The study of populations
137. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.
Correct answer: (D)
cultural
138. Digital technology is changing the way _________ relate to products and markets.
Correct answer: (B)
consumer
139. Diversification is best described as which of the following?
Correct answer: (C)
New products for new markets
140. e-Tailing will have to co-exist with _________ retailing.
Correct answer: (B)
traditional