241. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
Correct answer: (C)
Distribution
242. Which is not a method of costing media?
Correct answer: (D)
CPR
243. which is the future of of direct marketing _________
Correct answer: (D)
all the above
244. Which of the following author states that benefits are weak unless they relate to the customers' central values and beliefs?
Correct answer: (B)
Scot M. Davis
245. Which of the following is a "concise statement that summarizes brand's commitment or promise to target consumers and actively communicates the advantage over competing brands"?
Correct answer: (B)
Mission statement
246. Which of the following is basically getting into different versions of the same base product on the same market?
Correct answer: (D)
Line extension
247. Which of the following is considered the first step of the strategic brand management process?
Correct answer: (B)
Building brand vision
248. Which of the following is not a reason of "selling a service is difficult"?
Correct answer: (D)
Customer can never be satisfied with a service
249. Which of the following is not a valid statement?
Correct answer: (C)
Media planning is less important than creative
250. Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Correct answer: (A)
Total company effort