231. This type of growth refers to concentrating activities on markets and/or products that are familiar:
Correct answer: (D)
Intensive
232. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to_________ profiles.
Correct answer: (B)
demographic
233. What approach should a brand manager adopt to know the status of a brand stands in terms of consumer perceptions?
Correct answer: (B)
Analyze the market segmentations
234. What is the last stage of the consumer decision process?
Correct answer: (B)
post purchase behavior
235. When a company distributes its products through a channel structure that includes one or more resellers, this is known as _________
Correct answer: (A)
indirect marketing
236. When a company distributes its products through a channel structure that includes one or moreresellers, this is known as _________
Correct answer: (A)
Indirect marketing
237. When companies combine existing brand with new brands, brands are called
Correct answer: (D)
sub-brand
238. When consumersare seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
Correct answer: (C)
Ready availability
239. When the same brand name holds several products in different markets, it is known as the
Correct answer: (A)
Umbrella brand
240. When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:
Correct answer: (A)
Leveraging