191. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT _________.
Correct answer: (D)
occupation
192. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
Correct answer: (C)
Unsought goods
193. Right branding increases _________ of the product, which should be more than that of the generic product.
Correct answer: (D)
Value
194. select an appropriate definition of want .
Correct answer: (C)
needs directed to the product
195. Selectivity is related to _________.
Correct answer: (D)
coverage
196. Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:
Correct answer: (D)
Marketing strategy
197. SWOT is an acronym for:
Correct answer: (B)
Strengths, weakness, opportunities, threats
198. tele marketing is a part of _________
Correct answer: (A)
direct marketing
199. Testing before launching a product launching a product is known as ._________
Correct answer: (D)
test marketing
200. The _________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
Correct answer: (A)
product